When a reporter from the SouthtownStar newspaper in Chicago contacted David Mitchell, AAF, of Mitchell's Flowers in Orland Park, Ill., for a story about holiday business — and the small businesses those holidays sales help support, Mitchell prepared for tough questions with a quick pep talk from SAF.
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Printing the "In Lieu of Flowers" phrase in obituaries isn't worth the ink to one Texas paper.
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For Cherrie Silverman, AAF, AIFD, this year's Pasadena Tournament of Roses Parade was memorable for many reasons — including one accommodation in particular at the new processing location.
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How would you like to be a member of a class that includes top florists who've made their mark on the industry and in their communities?
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After a quarter century of selling flowers, Barry Gottlieb has written a book with a message everyone could benefit from hearing a few thousand times a day.
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