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Choosing a Normalizing Factor Basis

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What is normalization, and why is it important?

Normalization is the process of adjusting environmental performance measurements to account for increases or decreases in production or facility activity over time. Normalization is important because it recognizes that facilities can become more environmentally efficient, even if total production, and thus their total environmental impact, increases. Conversely, if production declines, normalization allows Performance Track to separate out the effects of declining production from any gains in environmental efficiency.

How should facilities choose a basis for normalization?

The basis of normalization is a brief description of how production or activity is defined at a facility. Facilities should choose a basis of normalization that directly demonstrates changes in the activity level or output of the facility. The basis of normalization should describe both WHAT is being produced and HOW production is measured. The basis of normalization should not change from year to year, and in most cases the same basis of normalization should be used for all Performance Track goals. It is best to choose a basis of normalization that is measured in physical quantities (e.g., pounds) as opposed to dollar values.

Manufacturing facilities should normalize using production quantities. For example, for an electroplating facility, an appropriate basis of normalization could be "tons of material electroplated." For a car manufacturer, an appropriate basis of normalization could be "number of cars produced."

Non-manufacturing facilities should normalize according to the best unit of economic activity if applicable. Even though employment may not immediately rise or fall with changes in output, it is a relatively good indicator, and is typically the best normalizing factor basis for public facilities. Service facilities may also choose other bases of normalization, so long as they are logically (if indirectly) linked to production, and so long as they are facility-wide (to correspond with facility-wide goals). The following table lists sample bases of normalization in a number of different non-manufacturing sectors. If dollar value of sales is used as a basis of normalization, all dollar values should be adjusted for inflation.

Example Bases Of Normalization For Non-Manufacturing Facilities
Sector
Bases of Normalization
Public Facilities and Institutions, Research Organizations Number of employees, number of work hours
Post Office Volume of mail processed
Cleaners Pounds of clothes cleaned
Hotels Lodging room nights
Hospitals Number of hospital beds
Retail Number of employees, square feet of retail space, or volume of sales (adjusted for inflation)
Energy Total energy production (Btu, mmBtu, KwH, or MwH)
Fuel oil delivery Gallons of oil sold
Utilities, Sanitary Services Number of households served

Some normalizing exceptions exist. Goals for Land and Habitat, Noise, Vibration, or Odor do not need to be normalized. Material Procurement and Supplier Environmental Performance goals need to be normalized differently. Please see the Performance Track Normalizing Guidance (PDF, 309KB, 27 pp) for more information.


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