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22. How can I use census statistics?

Businesses can use census statistics to improve their profitability, efficiency, and competitiveness. Indirectly, businesses use census statistics that are featured in news reports, presented in business analyses and industry publications, and incorporated into commercial and other agency data services. In addition, businesses like yours also use census statistics directly to:

• Gauge competition. Manufacturers can compare their value-added per employee to the census average for their industries, assess their relative operating efficiency, and plan changes needed to increase profitability.
  
  
• Calculate market share. Suppliers of business materials and services can compare their sales to census totals for their area, determine their market shares, and define marketing areas and sales targets.
  
  
• Assess store locations. Retail businesses can compare their sales to local census totals for their industry, and to local population and income statistics, and decide which locations are most suitable for new or expanded store operations.
  
  
• Seek new financing. Businesses in need of equity or loan financing can use census statistics for their industry, related industries, and sales markets to produce more informative prospectuses, financing applications and business presentations.

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23. How can I obtain census statistics?

Statistics from the 2002 Economic Census will become available starting early in 2004. Complete census statistics for 1997 and previous census years are available at many local and university libraries, state data centers, Census Bureau regional offices, the Census Bureau headquarters Customer Services office, and the Census Bureau Internet site.

• The results of the 1997 Economic Census are available online at www.census.gov/csd/ia.
  
  
• The Economic Census is the foundation for the Census Bureau's economic statistics program. You can obtain results from related programs at www.census.gov/business.

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