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April 7, 2000 (2:57PM)

GLOBAL DIVERSITY NAFTA TRADE MISSION TO CANADA and MEXICO

THE MEXICO SEGMENT WILL BE LEAD BY DEPUTY SECRETARY ROBERT MALLETT

May 8-12, 2000

MISSION STATEMENT

 

I. DESCRIPTION OF THE MISSION

Deputy Secretary of Commerce Robert Mallett will travel to Mexico and another senior Department of Commerce official will travel to Canada as head of a business development mission focused on minority companies. The Mission will go to Mexico and Canada, which, as our largest trading partners, offer excellent opportunities for companies new-to-export.

The mission will visit Mexico City, Mexico and Vancouver, Canada. The overall focus of the trip will be international business opportunities for U.S. companies, including finding agents and/or distributors. In each country, briefings and matchmaking business appointments will be arranged for members of the business delegation to take full advantage of the commercial opportunities available to firms in these markets. Individual country briefings will include local public and private sector officials to discuss developments in the country that affect the commercial environment.

II. COMMERCIAL SETTING FOR THE MISSION

MEXICO

The relationship of the United States with Mexico is extremely important for both countries. A mixture of mutual interests coupled with shared problems, growing interdependence, and different national perspectives shape it. Historical factors, cultural differences, and economic disparities add further intricacy to the relationship. The scope of U.S.-Mexican relations goes far beyond diplomatic and official contacts, entailing extensive commercial, cultural, and educational ties. Along our 2,000-mile border, state and local governments and citizens' groups interact closely. The two countries cooperate on many issues, including trade, finance, narcotics, immigration, labor, environment, science and technology, and cultural relations.

The most outstanding feature of our bilateral relationship in recent years has been the North American Free Trade Agreement (NAFTA) between Mexico, the United States, and Canada. Now in its sixth year, the treaty has been a net boost to all three economies and, in its undeniable role in spurring competitiveness, institutional reform, worker rights, and environmental stewardship, has served as a positive force for change in Mexico in areas beyond trade.

NAFTA includes parallel agreements on the environment and labor rights, and created the North American Development Bank to help finance border infrastructure and environmental projects. NAFTA has partially insulated Mexico from the negative effects of the world financial crisis, and whereas U.S. exports to the Far East fell 19 percent in 1998, U.S. exports to Mexico continued to expand by nearly 12 percent.

In 1998 the United States accounted for 88 per cent of Mexico's exports and provided 74 per cent of Mexico's imports. Both countries' exports to each other set records in 1997 and again in 1998. Growth has continued through the first half of 1999, albeit at a slower pace.

Eighty-five percent of U.S. goods now enter Mexico duty-free. Remaining tariffs on U.S. goods are between 5 and 20 percent ad valorem, with the highest on agricultural products and finished vehicles. For NAFTA exporters, tariffs will be phased out by January, 2009, or earlier, depending on the product.

Mexico is also a natural market because of the tremendous receptivity it extends to U.S. suppliers. Underlying the strong U.S position is a genuine respect for and interest in U.S. products and companies. While Mexicans are a diverse and independent people, U.S. standards, business practices, and consumer styles are embraced in Mexico, especially by the large segment of the population that is under the age of 25 years.

CANADA

The trading relationship between the United States and Canada is by far the largest in the world. Two-way trade in goods and services accounts for approximately US$1 billion per day, every day of the year. Of Canada=s total imports, about 74 percent comes from the United States. The United States is also Canada's largest export market, taking about 80 percent of what Canada sells abroad. In 1998, the Canadian economy grew by 3.1 percent, further fueling this robust trade. Economic growth is expected to continue at a rate of 2.9 percent in 1999 and 2.4 percent in 2000, supporting the ongoing demand for U.S. goods and services of all kinds. Growth in oil and gas, petrochemicals, information technology, and biotech, as well as in the service sector, offers particularly good prospects to U.S. exporters. For Canadian companies upgrading their plants and equipment, as well as for those that are constructing new facilities, the United States is a principal source of new machinery and technology. Market conditions are expected to hold steady in the coming year. U.S. companies will continue to find Canada, our largest trading partner, an extremely attractive and accessible place to do business. Our objective for fiscal year 2000 is to help increase U.S. exports of goods and services to Canada by another ten percent, thus contributing to export-related job growth in the United States.

With a population about one tenth that of the United States, the Canadian economy mirrors the U.S. economy in about the same ratio. In many ways the two countries have developed along similar lines. This has made Canada an ideal export and investment destination for U.S. companies looking for an environment and marketplace that are similar to that of the United States. We believe that for the export-ready U.S. firm, "Canada First" is the right approach. Canada offers an ideal first stop for U.S. businesses that are just beginning to export. Its business practices, attitudes, and conditions are closer to those in the United States than are the business practices of any other country in the world. For U.S. companies that already have some Canada experience and are exploring expanded opportunities in the country=s diverse regional markets, geographical proximity reduces time and expense. NAFTA also offers tariff-free benefits. Add the advantages of congruent time zones, a straightforward regulatory regime, and a common language, and doing business in Canada simply makes good sense. Moreover, first-time U.S. exporters will have the chance to become familiar with some of the additional requirements of overseas marketing in the relatively familiar Canadian environment. They may also be exposed to some cultural and linguistic differences in Canada=s five distinct regional markets. Experience gained here can provide a solid basis for success in markets worldwide.

Geographic proximity, cultural and historical ties, and strong awareness of business and other developments in the United States are key factors in the accelerated sale of U.S. goods and services in the Canadian market. Third-country competition tends to be far less prevalent in Canada than in most other international markets. NAFTA tariff benefits boost the advantages that U.S. exporters already have in the Canadian market, compared to their competitors from Europe, Asia and elsewhere. Since January 1, 1998, there has been virtual duty-free trade between the United States and Canada for NAFTA-originating products. Third-country competition is most often found in product areas where labor constitutes a significant part of the cost of production, and where domestic U.S. industries are less competitive. In most other product areas, U.S. dominance is the rule, with only occasional third-country competition in specific cases.

 

III. GOALS FOR THE MISSION

The mission will further advance specific business interests. It is aimed at:

_ Introducing small- and medium-size, new to export U.S. companies to Mexico and Canada and promoting expanded commercial opportunities in Mexico and Canada.

IV. SCENARIO FOR THE MISSION

Briefings and matchmaking business appointments will be made for members of the business delegation in Mexico and Canada. The business of the mission will consist of:

_ A working reception with local companies interested in meeting with the participants of this Trade Mission

_ A reception with the U.S. Consul General/Ambassador

_ Embassy briefings on the economic/commercial climates

_ Meetings with potential buyers, agents/distributors and partners.

The Commerce Department=s U.S. and Foreign Commercial Service will provide logistical support for these activities at each stop.

The trip itinerary will be as follows:

May 8, Monday (Vancouver) - meetings and evening reception

May 9, Tuesday (Vancouver)- additional meetings early Tuesday; some may choose to travel to Mexico tonight

May 10, Wednesday - travel day

May 11, Thursday (Mexico City) - meetings and evening reception

May 12, Friday (Mexico City) -additional meetings

 

V. CRITERIA FOR PARTICIPATION OF COMPANIES

This trade mission is the culmination of the Commercial Service=s Global Diversity Initiative, Market Entry Program (MEP). Therefore, preference will be given to (1) MEP graduates and (2) potential MEP candidates. Beyond that, the trade mission is open to all companies that meet the criteria set forth below. Approximately 10 - 15 companies will be selected.

Eligibility

Participating companies must be incorporated in the United States. A company is eligible to participate only if the products and/or services that it will promote on the mission (a) are manufactured or produced in the United States; or (b) if manufactured or produced outside the United States, are marketed under the name of a U.S. firm and have U.S. content representing at least 51 percent of the value of the finished good or service. (At the discretion of the Department, which will generally be exercised on a sector-by-sector basis, the 51 percent U.S. content requirement may be modified or waived.)

Selection Criteria

Company participation will be determined on the basis of:

_ Whether it is an MEP graduate;

_ Whether it is a potential MEP candidates;

_ Consistency of company=s goals with the scope and desired outcome of the mission as described herein;

_ Relevance of a company's business line to the plan for the mission;

_ Past, present and prospective business activity in Mexico or Canada, as applicable; and

_ Diversity of company size, type, location, demographics and traditional under-representation in business.

In addition, the Department may consider whether the companies= overall business objectives, including those of any U.S. or overseas affiliates, are fully consistent with the missions= commercial policy objectives.

An applicant=s partisan political activities (including political contributions) are irrelevant to the selection process.

VI. TIME FRAME FOR APPLICATIONS

Applications for the trade mission to Mexico and Canada need to be submitted by April 14, 2000. The fees to participate in the mission have not yet been determined. The fees will not cover travel or lodging expenses. For additional information on the trade missions or to obtain an application, business persons should be referred to Leticia Arias, Global Diversity Trade Specialist at the contact information listed below. Applications should be submitted to Leticia Arias, in order to ensure sufficient time to obtain in-country appointments for applicants selected to participate in the mission. Applications received after that date will be considered only if space and scheduling constraints permit. Participation Cost for the mission is $750 in Vancouver and $950 in Mexico City. A company may choose to go to either site or both. Deputy Secretary Mallett will only travel to the Mexico segment of the trade mission.

VII. CONTACT INFO:

Leticia Arias

U.S. Commercial Service

One World Trade Center, Suite 1670

Long Beach, CA 90831

Tel: 562-980-4556

Fax: 562-980-4561

e-mail: leticia.arias@mail.doc.gov