Mission Description:
US&FCS Düsseldorf will recruit and organize a Corporate Executive Office delegation to Expopharm’99 from September 30- October 3, 1999 in Leipzig, Germany. Expopharm is the largest pharmaceutical, over-the-counter (OTC) product and health supplement trade show in Europe. Expopharm is organized by the German Pharmaceutical Association, "Werbe- und Vertriebsgesellschaft Deutscher Apotheker mbH." The organizers of Expopharm are very interested in the presence of international exhibitors, and they support US&FCS Dusseldorf’s efforts to organize a USA pavilion under the CEO program, in German called "USA Kontaktbörse." American manufacturers of pharmaceuticals, OTC products and health supplements will get a chance to present their products on the exhibition floor of this large international trade show. For a participation fee of $2,200, all American manufacturers who participate in the CEO program will receive a limited exhibition area, their own meeting space and a bilingual assistant, all at a fraction of the regular exhibition cost . The CEO program is open to all pharmaceutical manufacturers whose products are at least 51% U.S.-made.
Commercial Setting:
In general, the German commercial environment is favorable toward U.S. products and services. The most promising sectors among the drugs and pharmaceutical products for U.S. sales in Germany are: OTC products, nutritional supplements, cosmetics and diagnostics. Other pharmaceutical products sometimes have to undergo a time- and money-consuming registration process.
Mission Goals:
The mission’s goal is to enable American small and medium-sized companies to exhibit their products/services at an international fair in Europe without having to incur greater financial risks. This is particularly valuable because finding a German/European business partner is the only way to meet the access requirements of the European market.
Mission Scenario:
Exhibitors will spend four days at Expopharm’99 in Leipzig, Germany. Leipzig has a state-of-the-art exhibition center, and its proximity to Eastern European countries with a strong emphasis in pharmaceuticals makes it the ideal location for the presentation of American products in Europe.
Exhibitors/Participants will receive 4 days of exhibitor rights to the "USA Kontaktbörse" and a bilingual assistant for two exposition days.
Timetable:
Event participants will arrive in Leipzig, Germany on or about September 29, 1999. Four days of trade-show participation, including meetings arranged during the trade show, will be held from September 30-October 3, 1999, in Leipzig, Germany.
US&FCS Dusseldorf has principal recruitment responsibility. The Rockport/ME-based trade show promoter Bruce J. Cole is assisting with the recruitment campaign. Event promotion will involve, but will not be limited to, the following venues: the US Department of Commerce Export Assistance Centers and their teams; Showcase Europe posts; relevant trade associations; past CEO Office participants; various in-house and purchased industry lists. CEO at Expopharm’99 will also be listed in the Federal Register and on ITA’s Internet home page.
Recruitment will commence immediately and will close on August 31, one month prior to the start of the event.
Crteria for Participation:
Contact Information: