According to the Consumer Electronics Association, 60 percent of “over-the-air” TV households are potential purchasers of converter boxes. Nielsen estimated that there were 14 million over-the-air TV households, at the beginning of the year.

As of August 1, 2008, Nearly 75 percent of these potential purchasers of converter boxes have requested coupons. The Household participation is 50 percent or higher in 187 of the country’s 210 television markets for their participation in the Coupon Program.

• Participation rates of over-the-air households by rank (Acrobat PDF 27 Kb)
  
  
• Participation rates of over-the-air households, by market (Acrobat PDF 25 Kb)