Many Reviewers Worldwide
Before you submit your application, try to visualize the various reviewers as they evaluate your application. If you are a Chicago-based organization that promotes the widget industry and your proposal focuses on Japan and Korea, for example, ITA professionals posted in Tokyo, Seoul, Chicago, and Washington, DC, will all be reading your application and referring to it in their comments to their colleagues.

Sequential Numbering
Each page of the application, from the executive summary to the last page of the appendices, should be numbered sequentially. Such numbering is a great help to the reviewers, even if the numbers are hand-written. Whether you submit electronically or we scan your hard copy, sequential numbering ensures that reviewers consider your application in the sequence you intended. It also makes electronic searching of scanned documents match the hard copy.

Include Support Letters in the Application Body
As discussed in the guidelines on this subject, the best way to ensure that any letters of support have the positive impact you intend is to include them in your application. This way, ITA reviewers around the world all have access to these letters and can all find them in the same place.

Be Judicious About Volume
Sometimes less is more. While it is usually important that reviewers get a flavor of the types of activities and initiatives you have undertaken in the past, including in your application a copy of all of the promotional material for each one of these is usually not necessary. It may even be counter-productive as reviewers struggle to determine which pages in your application are really necessary to focus on. Try to consider more efficient ways of communicating your competency and experience. For example, a table summarizing your initiatives for the past five years could communicate your experience more effectively on one page than 30 pages of brochures and promotional literature could. An example of one brochure or promotional piece is often enough to add all the credibility you would need to back up a summary table.