OFFICE
OF PUBLIC AFFAIRS
202-482-4883
Outline
of Testimony by
Secretary Don Evans
before the Senate Banking Committee
Concerning the Bush Administration's National Export Strategy
May 14, 2002
For Immediate Release
(The following comments can
be directly attributed to Secretary Evans)
- President Bush and I both
start from the proposition that American farmers, workers, and businesses
already compete in a global economy.� The only real question is whether
we will give the President the tool he needs to shape that global economy
to our advantage, or leave others to write the rules of the road.
- The question before the
Senate is whether U.S. farmers, workers, and entrepreneurs will get
a chance to compete for a slice of the expanding global economic pie,
or find their goods and services increasingly locked out of markets
around the world.� The President needs Trade Promotion Authority now.
- While Trade Promotion Authority
is a necessary condition for defending Americas trade interests,
it is not sufficient.� That is where our export promotion strategy and
the Trade Promotion Coordinating Committee (TPCC) comes in.
- After 30 years of experience
in the private sector, I can tell you that, if you cant measure
your progress, you wont make progress. That is why I will insist
that our first step in implementing the recommendations set out in the
Presidents report will be to define the results we want to achieve
and develop the means to measure our progress toward those goals.�
- The guideposts I intend
to use to measure our progress include (1) whether we have expanded
the number of U.S. exporters, particularly small- and medium-sized businesses;
(2) whether we have increased the number of exports that take place
as a result of our efforts, (3) whether we have met our customers
expectations.� That will ensure that our export promotion programs remain
grounded in what our customers want, which is the surest way to guarantee
results.
- The role that the TPCC
will play in implementing our export strategy is straightforward.� I
intend to adopt what my friends in business would call a total
quality approach to export promotion, with the TPCC serving as
the auditor of our progress toward that goal.� The TPCC agencies will
meet at least once a month at the cabinet or sub-cabinet level to take
stock.� The TPCC will produce quarterly reports so that we can check
our progress throughout the year -- rather than waiting for the annual
report.��
- In the process, I expect
the TPCC process to ensure that the agencies involved are, to name only
a few of the recommendations contained in the report:
o Working together to discover projects sooner, and bringing
the prospect of U.S. financing early on, in order to help U.S. companies
take full advantage of these opportunities;
o Presenting a single face to the exporter -- tailoring
agency programs to meet the exporters needs by functioning
as one-stop-shops or account managers to help a firm
navigate the full array of government export promotion programs;
o Combining the marketing efforts of the Small Business
Administration, Export-Import Bank and the Commercial Service to
make sure lenders know how these programs can help their small business
clients;
o Enhancing our use of the Internet as a communications
tool, particularly our primary portal, Export.gov, so that
exporters can find the governments best information on trade
leads in one place, in real-time; and
o Reaching
out to our state and local partners, elected officials, and private
sector representatives as a means for reaching small- and medium-sized
companies as multipliers of our services.�
|