A record 50.9 million international travelers
visited the United States in 2000. This represents a 5 percent growth rate in
arrivals to the United States. Canada's more stable economy, a recovering Asia,
and Western Europe's and South America's overall economic growth, all played a
major role in helping the U.S. set another record for international arrivals.
Among the top 20 markets in 2000, several countries had a record-breaking year
including the United Kingdom, France, Venezuela, Netherlands, Argentina, Australia,
Colombia, Israel, and Sweden. According to the preliminary world international
arrivals estimates for 2000 reported by the World Tourism Organization, the United
States was the second most popular destination worldwide, behind only France,
who generated 74.5 million visitors last year.
Overseas arrivals grew 6 percent, totaling 25.9
million visitors, a growth rate double that of last year. The overseas arrivals,
for the second year standing, comprised 51 percent of the total international
arrivals to the United States. Europe comprised the largest market representing
half of the arrivals pie. Asia comprised nearly 30 percent of all arrivals to
the U.S. and Latin America represented almost 20 percent. Overseas includes all
countries except Canada and Mexico.
Arrivals from Western Europe were up by less
than half of the forecasted level. This slower growth should not come as a surprise,
given the relative weakness of the major European currencies against the US dollar
during the last year. Most of the countries belonging to the European Monetary
Union experienced the Euro depreciation, which declined 13 percent against the
US dollar. The correlation between the weaker European currency and the European
visitor arrivals to the United States was particularly noticeable, especially
during the second half of the year. This meant that the real purchasing power
of most of the European travelers went down by almost 14 percent.
Actually, arrivals from Europe are a two-part
story in 2000. For the first half of the year, the U.S. saw positive growth from
most European countries, with the exception of Germany. For the second half of
the year, France, Italy, Spain, Sweden, and Switzerland all showed declines in
arrivals. Among the top seven markets in Europe, annual declines were seen in
Germany, Italy, Switzerland, and Spain. France, Netherlands, and Sweden registered
positive growth for calendar year 2000, though they posted declines each month
in the second half of 2000. Without the growth experienced from the United Kingdom,
arrivals to the U.S. from Europe would have been down by nearly 2 percent.
Shifts in the Overseas Market Rankings - The Top Ten List
Japan continues to top the overseas arrivals
market for the United States in 2000. However, Japan has been losing ground to
the United Kingdom for the past two years. Japan had 5.1 million arrivals in 2000,
a 5 percent increase. This marks the first annual increase since 1997 and brings
Japan's total arrivals close to their 1997 record of 5.3 million. Japan accounts
for over two-thirds of all arrivals from Asia.
The United Kingdom surpassed forecast expectations
and is now trailing Japan in 2nd place by only half a million arrivals. Together,
Japan and the United Kingdom accounted for almost 40 percent of all overseas travel
to the United States. British arrivals grew by 11 percent over the last year,
reaching its peak of 4.7 million in 2000. The larger-than-expected growth rate
in arrivals may be attributable to the stronger growth rate in their economy for
the third and fourth quarters combined with the lowest unemployment rate in 25
years. The United Kingdom has seen six consecutive years in record arrivals growth.
Germany maintained its 3rd position, despite
a 10 percent decline in arrivals. German arrivals were well below the forecast
for 2000, accounting for nearly 1.8 million arrivals, the market's lowest level
since 1997. The weakness of their currency, double-digit unemployment rates and
a moderate slowdown in economic growth, all contributed to the decline of German
arrivals to the United States.
France remains ranked in 4th place. French arrivals
had a 3 percent growth rate, totaling 1.1 million in 2000 - the highest number
and continuing the trend of consistent growth over the last decade. France appears
to be the bright spot in Europe, which is likely justified by the fact that the
France experienced a 3.6 percent growth in their economy, having performed better
than most of its European counterparts. France has set records for arrivals to
the U.S. for the last six years.
Brazil rounds out the top five with a dramatic
rebound in 2000, reversing a two-year decline. The Brazilian economy actually
performed better throughout 2000 than expected thus contributing to the more than
737,000 Brazilian arrivals, an 11 percent growth rate from 1999. This continues
to be a major market for the United States and with a strengthening economy, it
is possible to realize their growth potential.
South Korea's double-digit growth in 2000 moved
its rank from 10th place in 1999 to 6th place in 2000. South Korea's movement
in rank displaced Italy, Venezuela, the Netherlands, and Argentina. South Korea
experienced a 33 percent growth rate, close to forecast expectations and similar
to the 37 percent growth rate in 1999. More than 662,000 arrivals helped South
Korea move closer to reaching their record 749,000, experienced visitors in 1996.
Italian arrivals were down 2 percent to 612,000
in 2000, reversing the 3 percent growth in 1999. Italian arrivals had been increasing
throughout the last few years after several declines in the early part of the
last decade. Italy experienced a slightly higher-than-expected inflation this
year, greatly affecting real disposable incomes, and thus translating into less
spending and less travel to the U.S.
Venezuelan arrivals ranked as the 8th largest
overseas arrivals market. Venezuela's 4 percent growth exceeded forecast levels
with a record 578,000 arrivals. This continues a growth trend over the last six
years producing an astounding 30 percent growth rate since 1994. The Venezuelan
economy expanded 3 percent in 2000, contributing to the growth in arrivals. The
highest levels for growth from Venezuela were during the Easter and Christmas
holiday periods with 39 percent and 50 percent increases, respectively, compared
to the previous year.
The Netherland's grew at a rate of 5 percent
with a record-high 553,000 arrivals, ranking it ninth. This market has experienced
growth throughout much of the last ten years and this year marks no exception.
The Netherlands growth rate since 1994 is 33 percent and has set record arrival
figures since 1994. Dutch arrivals were especially strong during the first half
of the year.
Australia joined the top ten list with over half
a million arrivals and a double-digit growth rate. This marks the second year
in a row for increases from Australia, fully recouping the losses from 1998 and
exceeding the 1997 peak with 540,000. The Australian dollar strengthened and the
economy grew by more than 4 percent in 2000. Despite hosting the Olympics in 2000,
a great number of Australians traveled to the United States propelling it into
the tenth largest overseas market.
Argentina, while displaced from the top ten to
be ranked at 11th, was the only other country with more than half-a-million arrivals.
Argentina grew at a rate of 6 percent for a total of 534,000 arrivals. Argentina
exceeded the forecasted growth rate and continues to be a strong market within
Latin America for the United States, having rebounded from a decline last year.
The top markets that round out the top twenty
include China/Hong Kong, Taiwan, Colombia, Switzerland, Spain, Israel, and Sweden.
China/Hong Kong as a combined market reached over 492,000 arrivals. Taiwan continues
to grow with 457,000 arrivals, followed by Colombia with 417,000 arrivals. Colombia
has now set records for 12 straight years of continual growth in arrivals to the
U.S. This is the largest growth in any of the top 20 inbound markets. Switzerland
and Spain, affected by weakened exchange rates against the dollar, experienced
only slight declines in growth rate, with 395,000 and 361,000 arrivals, respectively.
Israel surpassed the 325,000 arrivals market in 2000, setting its eighth straight
year of continual growth in arrivals to the United States. Sweden rounds out the
top 20 with 322,000 arrivals.
Canada and Mexico
Canadian arrivals reached almost 15 million in
2000, continuing an increase also experienced in 1999. Over the past eight years,
this is only the third period of growth experienced in Canadian arrivals to the
United States. The 2000 increase occurred despite a minimal gain in the strength
of the Canadian Dollar against the U.S. Dollar. This growth can be attributed
to combined factors of faster growth in their economy for 2000 compared to 1999,
record low unemployment rates, and increased consumer confidence.
Preliminary* Mexican total arrivals for 2000
were 10.3 million, up 4 percent compared to the previous year. Air arrivals grew
at a rate of 17 percent for a total of 1.7 million arrivals. Positive signs of
increased political and economic stability bode well for the future of Mexico.
*
Note that Mexico figures are preliminary. They will be updated accordingly.
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