CoolCareers Program

Faced with few applicants to fill needed design and construction technician positions, the Iowa Department of Transportation developed a novel marketing campaign to recruit new employees and designed a technical training program to prepare them for practice. The DOT campaign promoted the ¿coolness¿ of transportation careers and championed the Iowa DOT as a great place to work. The CoolCareers Program curriculum involved 10 weeks of classroom training and a 3-month field training assignment before participants were appointed to permanent jobs.