TInews Archive #990317161929
Date: | Wed, 17 Mar 1999 16:19:29 -0500 (EST) |
From: | TInews Announcement |
To: | tiannounce@tinet.ita.doc.gov |
Subject: | TInews: AMERICAN PATHWAYS 2000 - Become a part of Millennium history! |
=== TINEWS ===================================
An information service from Tourism Industries
http://tinet.ita.doc.gov/
U.S. International Trade Administration
U.S. Department of Commerce
3/17/99
AMERICAN PATHWAYS 2000 - Become a part of Millennium history!
Contact: | Tourism Industries office |
E-mail: | tinet_info@ita.doc.gov |
Web: | http://tinet.ita.doc.gov |
Phone: | (202) 482-0140, Fax: (202) 482-2887 |
Are you wondering how you can participate in Millennium activities leading
up to and beyond 2000? Well, here's an opportunity! On February 24th, the
U.S. Department of Commerce's office of Tourism Industries (TI) in
partnership with the National Tour Association (NTA), International
Association of Convention and Visitor Bureaus (IACVB), United States Tour
Operators Association (USTOA), Receptive Services Association (RSA), and
American Bus Association (ABA) mailed official challenges to the nation's
tour, motorcoach, and receptive operators to develop itineraries to mark
the new Millennium by highlighting the diversity of American culture.
Applications are due back to the office of Tourism Industries by April 1,
1999. All submitted itineraries that meet the established criteria will be
designated American Pathways 2000 itineraries in the spring of 1999 and
should be available to travelers between May 1999 and December 2000.
To qualify, itineraries must be endorsed by at least one destination
marketing organization such as a convention and visitor bureau or state
travel office. According to Leslie R. Doggett, deputy assistant secretary
of commerce for tourism industries, Operators, working with destination
marketers such as convention and visitor bureaus, will have the
opportunity to develop and submit itineraries using one of four official
American Pathways 2000 themes: From Sea to Shining Sea, focusing on the
indigenous peoples of the Americas; I Have a Dream, telling the
African-American story; Lady Liberty, showing how immigrants contributed
to the building of America; and Cultural Mosaic, celebrating ethnic
influences in American Pop Culture. Through this program, both
international and domestic visitors will be encouraged to discover the
American experience.
American Pathways 2000 is part of the White House Millennium Program, led
by the First Lady, which celebrates the American experience. The formal
designation of American Pathway 2000 itineraries, confers high honor not
only on that itinerary and its related tour, but also on the communities
and heritage/cultural organizations featured in these itineraries.
American Pathways 2000 designated itineraries and their sponsoring
operator will be featured on a special website and in a public relations
campaign including press releases, direct mail campaigns, and
speeches/presentations made by Commerce officials. Additionally, all
sponsors of designated itineraries will have the option of displaying the
White House Millennium American Pathways 2000 logo on their materials
promoting that itinerary and its related tour. The Department of
Commerce's office of Tourism Industries will also coordinate any requests
for Commerce officials to participate in events to promote these
itineraries/tours. The project was first announced in November by its
founding partners TI, NTA, and IACVB.
To obtain more information about the American Pathways 2000 program,
including eligibility, qualifying criteria, a description of the
designation process and/or to obtain a challenge kit, contact Linda
Harbaugh at the office of Tourism Industries at 202/482-2404 or fax
202/482-2887.
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Tourism Industries, International Trade Administration
U.S. Department of Commerce, Room 1860
Washington, D.C. 20230
(202) 482-0140, fax: (202) 482-2887
e-mail: tinet_info@ita.doc.gov
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