TInews Archive #20000322192251
Date: | Tue, 21 Mar 2000 19:22:51 -0500 (EST) |
From: | TInews Announcement <announce@tinet.ita.doc.gov> |
To: | TInews Announcement <tiannounce@tinet.ita.doc.gov> |
Subject: | TInews: Brazil Travel to US & The Visit USA & Destino USA |
=== TINEWS ===================================
An information service from Tourism Industries
http://tinet.ita.doc.gov/
U.S. International Trade Administration
U.S. Department of Commerce
3/20/2000
Brazil Travel to US & The Visit USA & Destino USA
Contact: | Tourism Industries office |
E-mail: | tinet_info@ita.doc.gov |
Web: | http://tinet.ita.doc.gov |
Phone: | (202) 482-0140, Fax: (202) 482-2887 |
Should your destination or attraction be represented in Brazil at the
Visit USA Brazil trade show, April 3-4, 2000 or the Destino USA Argentina,
April 6-7, 2000 and Destino USA Chile, April 10, 2000?
It is always hard to know when to stay in a market, when to get into a new
market or even when to get out of a market. To determine this you need
information. The key is understanding past performance, current
performance and if you can look into the future - forecast performance.
This is true for the stock market and it is true for the international
travel industry.
Take Brazil for example. Brazil's economic downturn has greatly affected
travel by Brazilians to the United States. But by how much? Will it stay
down? For those invested in Brazil the question is if they should continue
to invest in the market. For those looking to expand their exports, the
question is to determine if Brazil is a profitable market to invest in
now.
The Tourism Industries office can't tell you all the answers to these
questions. We can, however, provide you with key performance information
to help you make your decision. And if the answer is YES, Brazil is a good
market for your destination or attraction, then we can help you gain
access to the market.
First - Past Performance Information:
From 1992 to 1997 the Brazilian travel market to the US outperformed
Japan, the United Kingdom and France in terms of visitor growth to the
United States. The Brazilian traveler also outspent all other top overseas
markets by at least 28% (per visitor per trip), including outspending
Japanese travelers which are traditionally regarded as the high end
travelers.
In 1997 Brazil was the fifth largest overseas market for the United States
with a record 941,000 visitors. More impressive is the record expenditures
from those travelers - more than $3 Billion spent in the United States in
1997.
Second - Current Performance:
1997 was the pinnacle year for Brazilian arrivals and expenditures. In
1998 the global economic crises began to slow the phenomenal growth that
once serged from the Brazilian market. In 1999 the full force of economic
problems were reflected in very sharp declines in arrivals. Although
final 1999 figures are not officially released for Brazil it is likely
that the market will have declined as much as 25 percent compared to 1998.
Despite this decline, the U.S. has received nearly 620,000 arrivals
through November 1999.
Be sure to look for the final arrival figure at the end of March 2000 -
it will be announced via the Tourism Industries office TI news. To date,
you can access January - November arrival figures in The Tourism
Industries office web site - TInet monthly section. Address:
http://tinet.ita.doc.)
Third - Forecast Performance:
Despite the 1998 and 1999 downturn, The Tourism Industries office expects
that by the end of 2000 growth will be positive again. And, starting in
2001 the Tourism Industries office forecast a four to five percent growth
rates each year through 2003. The future expenditure and arrival growth
rate greatly depend on the continued recovery of the Brazilian economy,
which is a reflection of the implementation of governmental reforms and
foreign short-term capital investment.
Based on these three performance measures for Brazilian visitation to the
U.S. one could conclude that Brazil is still a viable market for the U.S.,
even during hard times, both for those already invested and those seeking
to expand their export potential. Long term investment in the
international market can only be achieved by continued efforts, as well as
a full understanding of the market up's and down's.
To help your destination access the Brazilian trade the Department of
Commerce U.S. and Foreign Commercial Service in Brazil - Argentina & Chile
invite you to take part in Visit USA & Destino USA 2000 show's.
VISIT USA & Destino USA "Brazil - Argentina - Chile - Don't Miss Out! -
There is still time to get into the show.
The Visit USA Show will be held in Sao Paulo, Brazil, on April 3-4, 2000.
The Destino USA Argentina is April 6-7, 2000. Destino USA Chile is April
10, 2000
The U.S. Department of Commerce US Commercial Service in Brazil, Argentina
and Chile, the Visit USA Committees and the CONEX Group have already
announced these shows. The Visit USA and Destino shows offer destinations
and attraction with an affordable venue that will put your product in
front of the Brazilian, Argentinean and Chilean travel industry. Don't
miss this opportunity - there is still time and room.
To get more information contact CONEX at (305) 661-7650. Let CONEX Know
you saw the TInews release.
More Research: The Tourism Industries office invites you to visit our web
site, explore our resources available on Brazil, Argentina and Chile.
For other information please contact the Tourism Industries office via
e-mail: tinet_info@ita.doc.gov or call (202) 482-1129.
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Tourism Industries, International Trade Administration
U.S. Department of Commerce, Room 2703
Washington, D.C. 20230
(202) 482-0140, fax: (202) 482-2887
e-mail: tinet_info@ita.doc.gov
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