TInews Archive #19990921103048
Date: | Tue, 21 Sep 1999 10:30:48 -0400 (EST) |
From: | TInews Announcement <announce@tinet.ita.doc.gov> |
To: | TInews Announcement <tiannounce@tinet.ita.doc.gov> |
Subject: | TInews: U.S. Air Travelers to Mexico 1998 Report Issued |
=== TINEWS ===================================
An information service from Tourism Industries
http://tinet.ita.doc.gov/
U.S. International Trade Administration
U.S. Department of Commerce
9/21/1999
U.S. Air Travelers to Mexico 1998 Report Issued
Contact: | Tourism Industries office |
E-mail: | tinet_info@ita.doc.gov |
Web: | http://tinet.ita.doc.gov |
Phone: | (202) 482-0140, Fax: (202) 482-2887 |
Tourism Industries just released the 1998 In-Flight Survey Report on U.S.
Air Travelers to Mexico. This report provides research data on the 4.4
million U.S. residents that flew to Mexico in 1998. There are three sets
of cross tab tables in the report and 32 tables that provide traveler
characteristics, destination, origin and spending data on the air
travelers to Mexico. Tourism Industries (TI) surveyed almost 2,500 U.S.
residents who visited Mexico in 1998. The surveys were collected on U.S.
and foreign flag carriers who voluntarily participated in TI's In-Flight
Survey research program. The report is sold to subscribers for $650.
Some of the highlights from the report on air travelers to Mexico include:
There were 4.4 million air travelers to Mexico in 1998. The top states of
origin were: California, Texas, Illinois, Florida, and New York State.
The top destinations in Mexico were: Mexico City, Guadalajara, Cancun,
Puerto Vallarta, and Acapulco.
Of the U.S. air travelers to Mexico, only 13% used a package. The top two
items included in the package were air and lodging. Only 9% of the U.S.
air travelers to Mexico were on their first international trip outside the
United States.
The top three main purpose of trip categories listed by respondents were:
Leisure/recreation/holiday (44%), Visit Friends & Relatives (VFR) (30%),
and Business/professional (21%).
They averaged 9.1 nights outside the U.S., with 63% spending between one
to seven nights.
The top activities of U.S. residents to Mexico in 1998 were: Dining in
restaurant, Shopping, Visiting historical sites, water sports/sunbathing,
and visiting small towns.
TI highly encourages you to obtain this report to learn more about the
U.S. air traveler to Mexico. The report is divided into three sections.
The sections have three sets of 12 column headings run by 32 tables. The
column headings include:
Total air travelers to Mexico, visitors to: Acapulco, Cabo San Lucas,
Cancun, Cozumel *, Guadalajara, Mazatlan, Mexico City, Puerto Vallarta,
and other Mexico. Also included in the first set of column headings are
the banners for 1-3 nights in Mexico and four plus nights in Mexico. From
this information, destinations within Mexico can understand more about the
U.S. travelers who visited their area. Please be careful when using this
data. TI recommends only using the data if there were more than 100
respondents for the column heading. The destinations marked with an
asterisk had under 100 respondents for 1998.
The next set of column headings provides information on the top states and
cities of origin for the U.S. air travelers to Mexico. This information
can be used to target promotional plans to these areas of origin within
the United States. The states and cities listed are: Arizona, Phoenix *,
California, Los Angeles, Colorado, Washington DC *, Florida *, Illinois,
Chicago *, New York State, New York City *, and Texas. The destinations
marked with an asterisk had under 100 respondents for 1998.
The third set of column headings available includes information on first
time versus repeat U.S. visitors to Mexico. A breakdown by purpose of
trip for U.S. air travelers to Mexico includes business/convention, and
leisure & VFR. Information on U.S. air travelers to Mexico who stayed in
a hotel/motel, used a domestic flight while in Mexico, rented a car or
took an intercity bus. Also included are column headings on package
versus independent travelers and information on people who traveled alone
versus in a family group.
There are 32 tables available in the report. The tables included are:
Table | 1: | State and City of residence for U.S. travelers |
Table | 2: | Advance Trip Decision Time in Days |
Table | 3: | Advance Airline Reservation Time in Days |
Table | 4: | Means of Booking the Air Trip |
Table | 5: | Information Sources Used to Plan the Trip |
Table | 6: | Use of Package and Attributes of the Package |
Table | 7: | Use of Prepaid Lodging as a part of the Package |
Table | 8: | Type of Travel Companion |
Table | 9: | Travel Party Size |
Table | 10: | Main Purpose of Trip |
Table | 11: | All Purposes of the Trip |
Table | 12: | Type of Accommodations Used, and Nights in Accommodation |
Table | 13: | Nights outside the U.S. |
Table | 14: | Percentage of First time vs. Repeat Travelers |
Table | 15: | Number of International Trips in the Last 12 Months |
Table | 16: | Number of International Trips in the Last 5 Years |
Table | 17: | Number of Mexican Cities Visited |
Table | 18: | Number of Mexican Destinations Visited |
Table | 19: | Types of Transportation Used While Outside the U.S. |
Table | 20: | Port-of-reentry for 13 selected U.S. airports |
Table | 21: | Main Destination Visited |
Table | 22: | Mexican Destinations Visited - includes 17 destinations within the country |
Table | 23: | Leisure Activities - 25 different types of activities |
Table | 24: | Total Trip Expenditure tables |
Table | 25: | Trip Expense Payment Methods (i.e. cash, credit cards, travelers checks, and debit cards) |
Table | 26: | Main Factor in Airline Choice |
Table | 27: | All Factors in Airline Choice |
Table | 28: | Type of Airline Ticket |
Table | 29: | Seating Area on Flight |
Table | 30: | Sex and Age of Traveler |
Table | 31: | Occupation |
Table | 32: | Annual Household Income |
Ordering A Publication:
How To Order Over the Internet: You can order your report from TI's Web
site 24 hours a day. The purchase can be made as an invoice that you can
print, and reports are mailed when the check is received. Or you can
order by Visa or MasterCard and the report will be mailed shortly after
verification of your credit card information is obtained.
To order a report from the TI web site. The 1998 report on U.S. air
travelers to Mexico can be found at:
http://www.tinet.ita.doc.gov/research/reports/ifs/index.html. Scroll down
the page until you find the In-Flight Survey - U.S. Air Travelers to
Mexico 1998 reference. Click on this page and follow the directions to
order the report.
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Tourism Industries, International Trade Administration
U.S. Department of Commerce, Room 1860
Washington, D.C. 20230
(202) 482-0140, fax: (202) 482-2887
e-mail: tinet_info@ita.doc.gov
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