2006 Event Summary:

CIFTEE is China’s largest and sole exhibition showcasing banking technology & equipment.  The 2006 CIFTEE show drew more than 230 banking technology companies, of which half were foreign companies, including IBM, Cisco, SUN, NCR, Nixdorf, Diebold, and Fiserv, to name a few. The U.S. Commercial Service in Beijing organized a 17-company U.S. Pavilion at CIFTEE 2006.

The event kicked off on September 17, with People’s Bank of China Deputy Governor Su Ning's remarks presented to Chinese and foreign dignitaries, including Minister-Counselor for Commercial Affairs Barry Friedman, and an audience of hundreds of trade visitors.

During the high-profile, evening VIP tour held on September 18, 2006, the USA Pavilion played host to brief visits by Mr. Jia Qinglin, Chairman of Chinese People's Consultative Conference (CPPCC) and a member of the Standing Committee of Central Committee of Communist Party of China, Mr. Tang Jiaxuan, State Counselor, Mr. Hua Jianmin, State Counselor, and Mr. Li Guixian, Vice Chairman of the CPPCC.  Each distinguished official was greeted by Commercial Officer Richard Craig and introduced to the U.S. Pavilion exhibitors who gathered to meet them. 

The eye-catching U.S. Pavilion design served to draw additional attention to the equipment and attractive displays of the exhibitors. Each also benefited from a free full-page advertisement in both the show catalogue and the U.S. Pavilion Exhibitor Directory, on-site services and help provided by the U.S. Commercial Service staff at the show.  Furthermore, during the event, visiting bankers asked to be introduced to specific exhibitors whose products were of specific interest.

During the event, the exhibitors at the U.S. Pavilion obtained many valuable trade leads. The U.S. Pavilion participants gave high scores to the Commercial Service and the CIFTEE event.

PLANS UNDERWAY FOR THE U.S. PAVILION AT CIFTEE 2007

In preparation for the upcoming event, the U.S. Commercial Service has been working closely with the organizers of CIFTEE to finalize the high-profile location for the U.S. Pavilion. U.S. Pavilion exhibitors will receive:

· Fully furnished booth in a prime location

· On-site counseling & networking assistance throughout the show

· Pre-show region-wide marketing campaign to buyers

· Welcome Kit and briefing from the U.S. Embassy officials

· Free full page advertisement in both show directory and U.S. Pavilion Exhibitor Directory

· Company web linkage to both CIFTEE official website (http://www.ciftee.com.cn) and U.S. Commercial Service’s Website (www.buyusa.gov/china)

· All for a reasonable exhibitor fee of RMB29,520 per booth (size: 3m x 3m).  Booth contracts will be issued directly by the event organizer.

We are eager to work with you to promote your American products and services in China and will look forward to hearing from you by June 30, 2007. Firms interested in exhibiting should contact aiqun.peng@N0SPAM.mail.doc.gov