TInews Archive #20040219.html
Date: |
Thur, 19 Feb 2004 |
From: | TInews Announcement <announce@tinet.ita.doc.gov> |
To: | TInews Announcement <tiannounce@tinet.ita.doc.gov> |
Subject: |
UK Year-End 2003 Bookings Grew! Travel Demand Predicted
to Continue to Grow for the First Half of 2004 |
=== TINEWS ===================================
February 19, 2004
Contact: Office of Travel and Tourism Industries
E-mail: tinet_info@ita.doc.gov
Web: http://tinet.ita.doc.gov
Phone: (202) 482-0140, Fax: (202) 482-2887
UK Year-End 2003 Bookings Grew! Travel Demand Predicted to Continue to Grow for the First Half of 2004
The latest UK Travel Barometer program reported growth in bookings to
the U.S. for fourth quarter 2003 and year-end 2003. The report also predicts
strong growth in the first half of 2004.
The UK Travel Barometer is the most timely and reliable predictor for
state and city travel demand for leisure travel to the United States.
It is an invaluable tool for international destination marketing executives
given the rapidly changing travel environment and the need for timely
and reliable predictors.
The 2004 Travel Barometer Survey is a qualitative survey designed to
collect input from active travel trade working in country to sell and
promote travel to the United States. The goal is to provide a short-term
forecast on travel demand to the U.S. and report on market conditions
for travel from the UK to the United States. Results for this survey session
were derived from surveying UK travel trade that promote and/or sell travel
to the U.S. January 6 through January 29, 2004. Subscribe now to obtain
detailed information for the remaining three quarters so you will learn
more about the short-term outlook for leisure travel from the UK.
UK Highlights:
-Eight out of ten (81%) respondents indicated fourth quarter 2003 travel
demand increased, with an average growth rate four to nine percent higher
than a year ago.
-Approximately seven out of ten (69%) respondents indicated 2003 year-end
(January - December) travel demand increased, with an average growth rate
between four to nine percent higher than a year ago.
-State and City Bookings: Bookings for U.S. destinations included in
the survey were all reported to have had an increase in bookings on average,
compared to year-end 2002. First half of 2004: Travel demand for U.S.
destinations included in the survey were all predicted to increase or
be about the same compared to first quarter 2003. Several destinations
were predicted to have a marked improvement from last year.
-Just over eight out of ten (82%) respondents indicated they were confident
in recommending the U.S. as a holiday destination in 2004. Approximately
six out of ten respondents (63%) indicated that UK consumers were confident
or very confident in selecting the U.S. as a holiday destination in 2004,
compared to 2003.
-The U.S. is a good value for the money in 2004! Nearly all respondents
(94%) indicated that UK consumers consider the U.S. as a "good value
for the money" in 2004, compared to 2003.
- Three quarters (75%) of the respondents predicted first and second
quarter 2004 travel demand to be higher or much higher, compared to 2003.
No respondents predicted demand to decrease.
-Respondents predicted higher demand for travel to major cities and amusement
parks for first and second quarter 2004, compared to the same travel periods
last year.
-The top two barriers for travel in the first half of 2004 were perceived
safety of traveling to the U.S. and entrance procedures to visit the United
States. The other top barriers listed were the level of promotion by U.S.
destinations and businesses and competitive promotions from other long-haul
destinations.
-An improved exchange rate and an increase in promotions by U.S. destinations
and businesses were listed as the top factors most likely to increase
travel demand to the U.S. in first and second quarter 2004.
-A strong majority of respondents predicted long-haul travel will increase
for the first half of 2004, compared to 2003.
-Travel to Oceania and the Caribbean were the top competitive destinations
for travel in first quarter 2004. Travel within Western Europe was the
strongest competitive destination listed for second quarter 2004.
Report Format:
Reports are in an electronic web-based format and can only be accessed
using a unique user name and password.
Subscriptions:
Core Subscription: $800 (USD)
Destination Subscription $2,500 (USD)
Customized Subscription $4,999 (USD)
Subscriptions are available at http://tinet.ita.doc.gov/recovery.html.
Subscriptions are available at any time. Some restrictions apply to the
Destination and Core Subscriptions.
To add your destination or customized questions to the quarterly survey,
or to learn how to make the travel Barometer work for you, contact Scott
Johnson at (518) 963-4126 or via e-mail at scott@travelmi.com.
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Office of Travel and Tourism Industries, International Trade Administration
U.S. Department of Commerce, Room 7025
Washington, D.C. 20230
(202) 482-0140, fax: (202) 482-2887
e-mail: tinet_info@ita.doc.gov
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