TInews Archive #20030911.html
Date: |
Thurs, 11 Sep 2003 |
From: |
TInews Announcement <announce@tinet.ita.doc.gov> |
To: |
TInews Announcement <tiannounce@tinet.ita.doc.gov> |
Subject: |
Secretary Evans Announces Markets
for Promotional Tourism Efforts
|
=== TINEWS ===================================
An information service from Office of Travel & Tourism Industries
http://tinet.ita.doc.gov/
U.S. International Trade Administration
U.S. Department of Commerce
September 11, 2003
SECRETARY EVANS ANNOUNCES MARKETS FOR PROMOTIONAL TOURISM EFFORTS
Contact: Office of Travel and Tourism Industries
E-mail: tinet_info@ita.doc.gov
Web: http://tinet.ita.doc.gov
Phone: (202) 482-0140, Fax: (202) 482-2887
Commerce Secretary Don Evans today announced that Canada, Mexico, the
United Kingdom, Japan and Germany would be the five countries in which
the Bush Administration would focus its international tourism promotional
campaign efforts. Evans made the announcement during today’s first
meeting of the United States Travel and Tourism Promotion Advisory Board
on Ellis Island in New York.
Earlier this year, President Bush approved a $50 million appropriation
to create an international travel and tourism marketing and promotion
campaign. The campaign will focus on these five markets because these
are countries that have historically sent the most travelers to the United
States. They represent 75 percent of the international travelers hosted
in the United States in 2002 and 46 percent of the receipts generated
in 2001. In addition, these five countries contributed more than $9 billion
to the travel trade surplus.
To see the FULL September 8, 2003, Commerce press release on the markets
for promotional tourism efforts, go to: http://www.commerce.gov/opa/press/2003_Releases/Sept/08_tourism.htm
For more information on the U.S. Travel and Tourism Promotion Advisory
Board, visit http://tinet.ita.doc.gov/about/us_promo_campaign/index.html.
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Office of Travel and Tourism Industries, International Trade Administration
U.S. Department of Commerce, Room 7025
Washington, D.C. 20230
(202) 482-0140, fax: (202) 482-2887
e-mail: tinet_info@ita.doc.gov
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