TInews Archive #20021125.html
Date: |
Mon, 25 Nov 2002 |
From: | TInews Announcement <announce@tinet.ita.doc.gov> |
To: | TInews Announcement <tiannounce@tinet.ita.doc.gov> |
Subject: |
Italian Travel Market – USA is preferred
long-haul destination for Italians!
|
=== TINEWS ===================================
November 25, 2002
Italian Travel Market – USA is preferred long-haul
destination for Italians!
As the fourth largest European travel market to the U.S., the Italian
market is expected to maintain its performance through 2006. With
more than 491,000 visitors in 2001, Italians are expected to surpass
the 550,000 visitor mark by 2003, and surpass 668,000 by 2006. The
forecasted 36 percent increase between 2001 and 2006 is one of the
highest percent increases in Europe for the forecast period.
Make sure your destination/business is capturing the significant
Italian market - Be a part of the U.S. Pavilion at BIT 2003, Italy's
most important tourism trade show.
For the sixth consecutive year, the U.S. Commercial Service of the
U.S. Consulate in Milan is organizing a U.S. Pavilion at BIT (Borsa
Internazionale del Turismo / International Tourism Exchange), which
will take place in Milan between February 15-18, 2003. BIT is the
most important tourism trade show in Italy and one of the most important
tourism shows in Europe.
Participation in the U.S. Pavilion at BIT is your opportunity to
increase your visibility and the flow of Italian tourists to your
destination. Last year, over 86,300 trade representatives, 5,700
travel journalists and 46,300 general visitors attended BIT. The
U.S. pavilion had 35 exhibitors, including major destinations and
tourism service suppliers. In all, BIT 2000 featured over 1,500
booths representing over 4,200 companies worldwide.
For the second year, the U.S. Pavilion at BIT will be featured
as the highlight of the event. A prime location and exciting promotional
events will make the U.S. Pavilion the center of attention for the
whole show! In addition to the usual benefits of the low-cost high-value
participation package, U.S. Pavilion exhibitors will receive FREE
mailing lists containing the contact information of key tour operators,
travel agents, incentive houses and journalists within the Italian
travel industry. The theme of this year’s Pavilion will be
COUNTRY FAIRS and FESTIVALS. A wide display of arts and crafts,
exhibits and parades, stage and live entertainment, heritage and
culture, musicians and magicians and much more will be featured
at the U.S. Pavilion at BIT 2003.
If you are interested in BIT 2003, please contact:
Simonetta Busnelli, Travel & Tourism Specialist, U.S. Commercial
Service, American Consulate,
Milan, Italy, Phone 39/02.659.2260, Fax 39/02.659.656, E-mail: Simonetta.Busnelli@mail.doc.gov
or
Tony Michalski, Travel & Tourism Specialist, U.S. Commercial
Service, Newport Beach Export Assistance Center at (949) 660-1688
ext. 127, FAX (949) 660- 1338 E-mail: Tony.Michalski@mail.doc.gov
More Research: The Office of Travel and Tourism Industries office
invites you to visit our web site and explore our resources available
on Italy:
Italy Outreach Page-
http://tinet.ita.doc.gov/outreachpages/inbound.country_in_europe.italy.html
Italian Market Profile-
http://tinet.ita.doc.gov/view/f-2000-145-001/index.html
Forecast-
http://tinet.ita.doc.gov/cat/f-2000-99-001.html
In-Flight Survey Italy Country Report-
http://tinet.ita.doc.gov/cat/b-2000-07-001.html
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(202) 482-0140, fax: (202) 482-2887
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