TInews Archive #20020520.html
Date: |
Mon, 20 May 2002 |
From: | TInews Announcement <announce@tinet.ita.doc.gov> |
To: | TInews Announcement <tiannounce@tinet.ita.doc.gov> |
Subject: |
Brazil Travel Recovery Barometer Results Released
|
=== TINEWS ===================================
An information service from the Office of Travel and Tourism Industries
(OTTI)
http://tinet.ita.doc.gov/
U.S. International Trade Administration
U.S. Department of Commerce
May 20, 2002
Brazil Travel Recovery Barometer Results Released
Brazilian travel to the United States was down in 2001 although recovery
is on the horizon, according to the results reported in the Brazil Travel
Recovery Barometer. On April 17, 2002, the U.S. Department of Commerce,
Office of Travel and Tourism Industries (OTTI) reported the preliminary
2001 year-end Brazilian arrivals to the United States. Brazilian arrivals
to the U.S. contracted 23% to 569,687 arrivals in 2001, compared to 737,245
arrivals in 2000. Total international arrivals to the U.S. were down 11
percent. Prior to September 11, travel from Brazil was down only 7 percent
(January - August 2001, compared to the same period in 2000).
"The terrorist attacks of September 11, 2001 brought into view the
tremendous impact on travel and tourism, especially the international
segment," said Helen Marano, Director of OTTI. "Travel behaviors
and decisions were shifted within days of these tragedies."
In response to the travel industry's concern of the Brazilian travel
market to the U.S. after the September 11 attacks, the U.S. Department
of Commerce launched the Brazil Travel Recovery Barometer Survey in January
2002. The survey, which provides unparalleled short-term market insight
on Brazilian travel behavior, is a qualitative gauge of travel demand
from the Brazilian travel trade's point of view. The results highlight
just how much the Brazilian travel market to the U.S. was disrupted, and
now shows signs of recovery by Spring 2002.
To access the full results, visit the OTTI web site and go to the new
Recovery Center section at:
http://tinet.ita.doc.gov/recovery.html
Brazil Travel Trade Barometer Highlights:
- The majority of the Barometer respondents reported that September
demand was much lower. Official preliminary arrivals figures indicate
that travel dropped 49 percent in September.
- Respondents indicated that travel remained much lower in October,
November, and December 2001, compared to the same months in 2000. Preliminary
arrivals figures report travel contracted 65 percent in October, negative
50 percent in November, and negative 47 percent in December 2001.
- Nearly two thirds of the Brazilian trade reported a 50 percent or
more increase in cancellations after September 11, 2001. Approximately
one third of the Barometer respondents experienced a 50 percent or more
decrease in bookings, and 23 percent of the respondents indicated inquiries
for travel to the U.S. decreased by 50 percent or more in September
2001, compared to September 2000.
- More than half of the Brazilian trade indicated that they reduced
staff, while 41 percent were able to maintain personnel after the September
11 attacks.
- Cancellations continued in October, November, and December 2001,
although at a slightly slower pace. Bookings and inquiries also continued
to decrease through December. However, staff reductions continued at
a slower rate than the initial reductions in staff reported in September
2001.
- Starting in January, February, and March 2002, cancellations
were expected to be about normal, bookings to rebound, and inquiries to
increase, compared to the same months in 2000.
- Bookings for spring travel to the U.S. were split with a slight majority
(55%) indicating they expect bookings to increase. The same was true
for inquiries for travel, with 60 percent of the respondents indicating
an increase in inquiries to travel to the U.S. in April, May, and June
2002.
- The top barrier to travel through June 2002 continued to be the perceived
safety in traveling to the U.S. (listed by 32 percent of the respondents),
followed by the Brazilian economy, listed by 27 percent of the Brazilian
travel trade.
- Brazilians, from September through the end of the year, listed domestic
travel within Brazil as the top competitive destination for travel.
- Half of the travel trade indicated that inbound travel to Brazil
was higher or much higher in the last three months of 2001. The trade
indicated that this trend will continue through the winter and spring
months in 2002.
The next Brazil Travel Trade Barometer survey, to be conducted in June
2002, will review summer travel and gather input on demand for autumn
travel. The Brazilian travel trade is encouraged to register and participate
in the survey. For details visit:
http://tinet.ita.doc.gov/recovery/.
To learn more about the preliminary December and annual 2001 arrivals,
go to the Office of Travel and Tourism Industries web site:
http://tinet.ita.doc.gov/.
To learn more about the extent of the declines in international travel
to the U.S., please see OTTI's analysis of the preliminary December and
annual 2001 arrivals. The analysis will provide information on the declines
prior to September 11, and for the remaining months in 2001. Within the
analysis, information will be provided on how far back the attacks put
this country, and will also discuss the changes in arrivals rankings for
the top markets in 2002. Go to OTTI's monthly analysis at:
http://www.tinet.ita.doc.gov/view/m-2001-I-001/index.html
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Washington, D.C. 20230
(202) 482-0140, fax: (202) 482-2887
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