USE GRAPHICS TO PROMOTE THE ECONOMIC CENSUS
February 2003
Print Public Service Ads
Public service ads (PSAs) graphically convey key messages about the 2002
Economic Census: The Economic Census is important . . . Numbers we use
every day depend on your response . . . Answer the Economic Census.
PSAs for use after February 12
note that the forms are "past due" and emphasize "It all
comes down to you". There are three different graphic themes. Use
the one that you think will appeal most to your audience, or use different
ones in different locations.
| Calendar theme |
Map theme |
Patriotic theme |
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Other PSAs
include an additional theme promoting electronic reporting, and omit the
"past due" emphasis.
| Patriotic theme |
Map theme |
Online help theme |
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Use the graphic format that best meets your needs:
• tiff - Tagged Image File Format • jpg1
- composed for screen display (72 dpi) • jpg2
- composed for printing • pdf1
- pdf with rasterized graphics. • pdf2
- pdf with vector graphics where PSA size can be continuously adjusted
to fit available column widths.
If you have special requirements, contact
us.
Enhance your articles with graphics
| Census logo |
PSAs without body copy |
Data graphics |
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The smallest black-and-white ad in each of the three
themes above has no body copy, so can be used as a graphic with an
article about the 2002 Economic Census. |
The American FactFinder system at www.census.gov
allows you to create US-by-state or state-by-county maps for any of
four variables for any of 17 sectors from the 1997 Economic Census.
See our how-to
on the web. |
| Promote the Economic
Census in your workplace -- with posters Libraries
- Associations - Business Development Centers - Government Agencies
If business people visit your workplace, show them you support
the Economic Census by displaying a poster. Each of the PSA themes
shown above has a high resolution version, with or without body
copy, proportioned for printing on 8 1/2 by 11" or 11 x 17" paper.
A fifth theme features a chart graphic
and the Greenspan quote.
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| Mouse poster |
Calendar
poster |
Flag poster |
Map poster |
Chart poster |
| Promote the Economic
Census on your website Economic Census banner ads or
"web stickers" can urge response and, at the same time,
link to the Economic Census website for more information. Use whichever
of the options below fit your space or format needs. Need help?
 Contact
us. |
www.census.gov/
epcd/ec02/img/
ecensusad_vert.gif |
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This ad cycles through 4 frames 3 times. To see animation,
reload this page. 
To display the latest horizontal banner ad on your site, linked
to the public Economic Census site, use the following code:
<a href="http://www.census.gov/econ2002">
<img src="http://www.census.gov/epcd/ec02/img/ecensusad.gif"
alt="Official Economic Census website" border=0></a>
If you prefer to use only ads without animation,
substitute ecensusad_static.gif for ecensusad.gif in the code above,
or use one of the images below.
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