Here are a few examples of MDCP project activities classified according to ITA mission:
Strengthening competitiveness
- Support for standards that make it easier for U.S. products to conform to foreign market requirements.
- Development of a shared Internet-based distribution system in a target market.
- Training foreign staff for after-sale service of U.S. products in target markets.
- Increasing foreign market trust in U.S. products by safeguarding non-U.S. elements of the U.S. industry’s supply chain with an ingredient testing system.
Promoting exports
- Demonstration of U.S. products abroad.
- Joint promotion of U.S. products with foreign partners.
- Establishment of a trade association office in a target market.
- Publication of product brochures and company directories.
Ensuring fair trade
- Helping U.S. business leaders to leverage free trade agreements.
- Intellectual property rights education for foreign users of U.S. technology.