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Background on FAS
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Nearly two years ago, GSA embarked upon a major initiative to merge two of its customer facing services, the Federal Technology Service (FTS) and the Federal Supply Service (FSS), resulting in the formation of the new Federal Acquisition Service (FAS). The purpose of the merger is to streamline GSA’s business operations in order to offer customers a single-source solution to purchasing literally millions of products and services at the best possible value while maintaining compliance with federal law. In addition, the merger would create an opportunity for GSA to shift its strategic focus toward enhancing customer service and overall satisfaction, and, in turn, strengthen its brand image in the market.
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Subsequently, on October 6, 2006, President George W. Bush officially approved the new FAS organization when he signed into law H.R. 2066, the General Services Administration Modernization Act. In turn, on December 6, 2006, Administrator Lurita Doan signed GSA Order ADM 5440.591 Change 2, approving the regional Federal Acquisition Service organization and taking the next step in the FAS organizational implementation process.
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Defining a New Strategic Direction
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When major transformations occur within an organization, it is imperative to conduct a well-planned program to inform and educate stakeholders on the broad implications of the changes ahead and perhaps how their role or contributions may be affected. The goal of this new messaging program is to generate awareness on several key factors:
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GSA’s dedication to customer service.
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GSA’s unique strengths.
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Why the decision was made to merge FSS and FTS.
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How the merger benefits them and makes their jobs easier.
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Where to obtain additional information about GSA portfolio offerings.
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GSA Value Statement(draft as of 4/11/07)
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SERVICE. INNOVATION. VALUE.
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GSA is the only Federal agency whose sole purpose is to help government acquire the goods and services it needs. We pledge to put customer service first and promise to provide innovative, best value solutions.
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FAS Employee Pledge (draft as of 4/11/07)
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We pledge to sustain a culture of performance, collaboration, and entrepreneurial spirit focused on the highest standards of service to our customers.
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We pledge to provide a customer experience distinguished by its efficiency, focus on results, and underlying integrity. We commit to serving our customers in sustained relationships anchored in the practical contributions of FAS team members to our stakeholders’ vital missions.
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We pledge to innovate wisely and intelligently, refining our continuum of services to answer the evolving needs of our government customers and our partners in industry.
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We pledge to maintain a workplace where teamwork, honesty, productivity, and customer satisfaction are the driving forces, and where our team members can count on regular and meaningful opportunities for enriching their skills and advancing their careers.
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GSA Messaging Strategy - Supporting Themes
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GSA messages will reinforce the customer benefits that GSA provides as the prime resource most familiar with the urgency and culture of government procurement. GSA is the sole source for a total solution, leaving the customer in charge of selecting what best meets their needs. The following are some of the key messages that will be expressed by all GSA enterprise portfolios and business lines:
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One Source - Integrated solutions tailored to customer needs.
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Most - Offering the largest product and service selection.
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Expertise - Experts in government procurement that help select the best acquisition solution.
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Quality - Highly qualified contractors with best of class products and services.
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Flexible - Multiple acquisition options.
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Reliable - Delivering the products and services you need, where and when you need them.
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Safe - Providing easy compliance.
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For more information on GSA's Marketing efforts, please call 703-605-5640.
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| Purpose || The New FAS || FAS Media Insertions || Brand/Logo Guidance || Events || CMLS || Regional Marketing Managers |
