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Media Insertion Plan and FAS Launch Campaign
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The FAS Launch will serve as a transition from the old GSA positioning to the new positioning. An integral aspect of this initiative involves introducing a new icon designed to support GSA’s brand image and dedication to customer service. The “At Your Service” icon will be the featured image in print ads appearing in targeted publications for approximately 6 weeks (After the launch period, the icon will continue to have a support role as a reduced size graphic that creates visual continuity in the ongoing campaign.)
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GSA stakeholders have anticipated a new GSA campaign for over a year. The FAS Launch Campaign will be a major thrust over a short period to gain both national and local coverage. GSA's current plan includes the use of traditional government print media that are national in scope and focused on reaching senior executives. In addition, local papers will be leveraged to reach the federal workforce during their daily commute.
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The following schedule and media listing is subject to change at any point in time.
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National coverage (proposed as of 5/04/07)
Contract Management – 1-page ad - May
Government Executive – 3-page ad - June
Defense News, USA Edition – 3-page ad - May/June
Local coverage (proposed as of 5/04/07)
Washington Post Express – 1-page ad, 6 insertions - May
Washington Post Radio (107.7FM/1500AM) - 1.5 min Program - May
NPR (WAMU) – 15 spots/wk - May
Metro - 22 Posters - May
GCN.com - Banner Ad - May
FCW.com - Banner Ad - May
To view our print media inserts please follow the links below.
One Country. One Mission. One Source - Launch Ad (3-page)
One Country. One Mission. One Source - Military Ad (1-page)
One Country. One Mission. One Source - Civilian Ad (1-page)
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For more information on GSA's Marketing efforts, please call 703-605-5640.
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| Purpose || The New FAS || FAS Media Insertions || Brand/Logo Guidance || Events || CMLS || Regional Marketing Managers |
