Marketing Series

1. CREATIVE SELLING: THE COMPETITIVE EDGE MT-1:   Explains how to use creative selling techniques to increase profits.

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2. MARKETING FOR SMALL BUSINESS: AN OVERVIEW MT-2:   Provides an overview of marketing concepts and contains an extensive bibliography of sources covering the subject of marketing.

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3. RESEARCHING YOUR MARKET MT-8:   Learn inexpensive techniques that you can apply to gather facts about your customer base and how to expand it.

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4. SELLING BY MAIL ORDER MT-9:   Provides basic information on how to run a successful mail order business. Includes information on product selection, pricing testing and writing effective advertisements.

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5. ADVERTISING MT-11:   Advertising is critical to the success of any small business. Learn how you can effectively advertise your products and services.

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6. SIGNS: SHOWCASING YOUR BUSINESS ON THE STREET - MT-12:   For most businesses, good signage is the most economical and efficient form of attracting customers.

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