There is a range of options for becoming involved in exporting; from filling orders for domestic buyers, such as export trading companies, who then export the product, to exporting directly yourself. Regardless of which method you choose, a detailed and thorough strategy should be developed. Steps in developing such a strategy include:
-- Determining if you are really willing to make a commitment to
international markets by evaluating
whether your company is "export-ready". For more
information, go to:
http://www.export.gov/salesandmarketing/ism_information_counseling.asp.
-- Evaluating your product's export potential and developing an export marketing plan. For more information, go to: http://www.export.gov/salesandmarketing/ism_strategy_planning.asp.
-- Identifying key foreign markets for your products and conduct due dilligence on potential foreign partners through market research. For more information, go to: http://www.export.gov/salesandmarketing/ism_market_research.asp.
-- Evaluating distribution and promotional options and establishing an overseas distribution system. For more information, go to: http://www.unzco.com/basicguide/c4.html.
-- Determining export prices, payment terms, methods and techniques. For more information, go to: http://www.export.gov/finance/methods_of_payment.asp.
-- Familiarizing yourself with shipping methods and export documentation procedures and requirements. For more information, go to: http://www.export.gov/logistics/index.asp.
-- Familiarizing yourself with export licensing regulations (i.e., can you legally ship your product from the United States?), foreign standards and certification, as well as legal considerations related to ocntracts and intellectual property. For more information, go to: http://www.export.gov/regulation/index.asp.