TInet: Shopping and Cultural/Heritage Tourism

ITA - Office of Travel and Tourism Industries

Tourism Industries Publication: Shopping and Cultural/Heritage Tourism

This study is a custom analysis of the special characteristics of overseas travelers who engage in shopping during their visits to the U.S. and enjoy cultural tourism and/or ethnic heritage sites as part of their activities during their trips to the U.S. It was produced as a joint research project between the Office of Travel & Tourism Industries (OTTI) and The Taubman Company of Bloomfield Hills, Michigan.

The 1997 report focuses on four major shopping markets: Japan, the United Kingdom, Germany and Brazil. Each country is analyzed through five major topics, including size of market, destinations visited, trip planning, travel characteristics and travel behavior. Also included is a chapter on shopper sub-segments, which examines the behavior of Cultural Shoppers, Ethnic Shoppers and American Culturalist Shoppers (travelers who engaged in both shopping and cultural and/or ethnic heritage tourism activities).

The executive summary, which contains background information, definitions and size of the markets, is available to view here in Adobe PDF format.

Price and Selection

Shopping and Cultural/Heritage Tourism
Item #: f-1996-11-510
Price: $25.00

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