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Release Date: October 2, 2008
For Immediate Release
Office of the Press Secretary
Contact: 202-282-8010
The U.S. Department of Homeland Security’s Ready Campaign joined with more than 3,200 National Preparedness Month coalition members in the month of September to educate individuals, families and communities on the importance of emergency preparedness. This year’s coalition of national, regional, state, and local organizations was the largest in the five year history of National Preparedness Month, and represents a 4,000 percent increase in participation to date.
We’ve made great strides over the past five years in encouraging Americans to take steps to get prepared and to get involved during National Preparedness Month,” said Homeland Security Secretary Michael Chertoff. “But, the civic duty we all share to prepare ourselves, our home and work for an emergency does not end in September. Disasters can happen at any time, and I urge all Americans to make personal preparedness a priority in their daily lives.”
National Preparedness Month began in September 2004 with 80 coalition members. Participation has grown steadily each year, to include roughly 1,400 coalition members joining in 2007. The largest area of growth has been from nonprofit organizations, followed by military, faith-based and health organizations.
This year, National Preparedness Month coalition members coordinated more than 420 events and activities across the country, ranging from seminars and fairs, to community outreach events, workshops, webinars, and training. They include:
For additional information on National Preparedness Month 2008, please visit www.ready.gov.
February 2008 marked the Ready Campaign's fifth year at the Department of Homeland Security. Launched in 2003 in partnership with The Advertising Council, Ready is designed to educate and empower Americans to prepare for and respond to emergencies, including natural disasters and potential terrorist attacks. It has proven to be one of the most successful campaigns in Ad Council's more than 65-year history. Since its launch, the campaign has generated more than $756.5 million in donated media support. Individuals interested in more information about family, business and community preparedness can visit www.ready.gov or www.listo.gov. To order free brochures call 1-800-BE-READY or 1-888-SE-LISTO.
National Preparedness Month events and activities are voluntary. DHS is not financially obligated to any National Preparedness Month Coalition Member.
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This page was last reviewed/modified on October 2, 2008.