Bounded by three oceans - the Atlantic, Pacific and Arctic - Canada is composed of 10 provinces and two territories. The other border is shared with the United States - a 3,308 border, the longest unguarded border in the world. The uniqueness of the Canadian marketplace to the United States is often not given enough attention.

Although the Canadian market mirrors the U.S. market in many respects, there are significant differences. Even within Canada, there are important regional differences just as there are differences among regional markets in the United States. U.S. companies must take this into account in order to avoid costly assumptions. Some of these differences have an impact on the way U.S. firms approach these markets.

Please read the attached Regional Fact Sheets and explore Canada's six marketing regions: