Choosing a Business Name

There is more to naming your business than just coming up with something that sounds good and you happen to like. Thought must be given to state and local requirements for using "assumed" trade names, and making sure you don't infringe upon the rights of someone else's business name. The following guides provide information on selecting and registering a business name:

• How to Name a Business
  Get practical advice and legal considerations when choosing a business name.
• Business Name Registration (Doing Business As)
  If you are using a business name other than your own legal name, you may need to register a trade name with your state and/or local government.