Crustal Imaging and Characterization Team

Outreach - Central Mineral Resources and Crustal Imaging & Characterization Teams

Project Objectives

The objectives of the Minerals Outreach projects are to increase awareness and support for USGS minerals-related work and to facilitate integration of the work into traditional and nontraditional venues. The project coordinates outreach activities with bureau, discipline, region, and program activities to increase and improve use of Mineral Resources Program-generated work.

Strategies include putting information on the world wide web, participation in meetings and conferences through exhibits, presentations, and distribution of materials, and sending out information and updates on topics of potential interest to customers. Materials and venues are selected or developed in order to be relevant and useful to the targeted audiences.

The tasks for the integrated efforts of the regional Outreach projects are:

• Design and maintenance of parallel regional public internet sites that are compliant with USGS web, accessibility, and visual identity guidelines, and that accurately reflect USGS mineral-related work.
• Contribute content for creation of Program-level Information Handout(s) that describe Mineral Resource Program-funded projects.
• Gather and distribute Minerals related Highlights via the internal USGS Office of Communications systems.
• Create exhibit backdrops, coordinate, and staff exhibit booths at major mineral-related conferences and at other selected conferences.

Relevance & Impact

Expected outcomes include: better access to and understanding of USGS mineral-related work; better integration of minerals-funded work with the needs of customers and collaborators; informed decisions by the public, policy-makers, industry leaders, and governmental and elected representatives about minerals issues based on accurate, up-to-date, and impartial mineral resource information. Data on minerals and mineral products are critical for decision makers and regulators in formulating public policy for the economy, sustainable use, land stewardship, environmental impact, and public health.

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