Table 5. Characteristics that Increase the Likelihood that a Consumer Will Respond to Financial Incentivesg

The consumer is likely to be particularly responsive to the financial aspects of the incentives (lower income individuals).
The consumer is in a new situation (new to town or new to the job), and the information is new.

The consumer is activated, a seeker of information:

  • Activated consumers in general: more likely to be female, younger, better educated.
  • Can also directly measure activation of an individual consumer.

g. Assumes the incentive program includes provision of information about quality, with or without cost information.

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