Entertainment Media Partnerships - Kaiser Family Foundation

Pos or Not
mtvU and the Kaiser Family Foundation, in partnership with POZ Magazine, have launched Pos or Not, a viral online game that confronts the stigma that still surrounds HIV/AIDS. People from across the country – some of whom are living with HIV, some who are not – have put their personal lives forward to challenge the stereotypes about who is affected by this disease. Play the game, challenge your beliefs, and pass it on! Visit www.PosOrNot.com.

Soy…(I am…)
Soy…(I am…) is a new initiative created by Univision and the Kaiser Family Foundation to address the stigma surrounding HIV/AIDS in the Latino community. A diverse group of Latinos share their personal stories about how HIV has affected their lives, talking candidly about subjects not commonly discussed in many households in the hopes of inspiring more conversations about HIV/AIDS.

Domestic Partnerships:

MTV: It’s Your (Sex) Life
This extensive, Emmy-award winning public education campaign, in partnership with MTV, informs young people about sexual health issues, including HIV/AIDS and other sexually transmitted diseases (STDs).

BET - Rap It Up
The Foundation's Emmy-award winning campaign with BET undertakes a comprehensive and sustained media campaign to educate and inform African American young people about sexual health issues, including HIV/AIDS.

Univision - Salud es Vida ¡Entérate!
This Peabody-Award winning campaign, in partnership with Univision, provides young Latinos (under 25) with information and resources on sexual health issues.

Fox - PAUSE
This multi-platform public education campaign aimed at young people – a partnership of the Foundation and Fox Networks Group – promotes smart choices and healthy lifestyles.

Testing 411
This campaign, a partnership of the Foundation, HBO, NABA Cares, and the Global Business Coalition, features Jamie Foxx, Queen Latifah, and professional basketball players to help spread the word about the importance of HIV testing.

International Partnerships: The Global Media AIDS Initiative:

Global Media AIDS Initiative
Launched in 2004 by former UN Secretary General Kofi Annan in coordination with the Kaiser Family Foundation and UNAIDS, the Global Media AIDS Initiative (GMAI) mobilizes leading media companies around the world to leverage their vast resources to address AIDS. Through large-scale national and regional coalitions of media -- a network that includes some 200 media companies -- the GMAI leverages the communication power of mass media to get out information about HIV and challenge stigma related to the disease.

African Broadcast Media Partnership Against HIV/AIDS (ABMP)
This unprecedented pan-African coalition of more than 35 television and radio companies from 24 countries across the continent aims to reinvigorate the media response to the HIV/AIDS pandemic in the region.

Caribbean Broadcast Media Partnership on HIV/AIDS (CBMP)
This partnership unites more than 40 broadcasters in a coordinated response HIV/AIDS in the region by creating a structured framework for sharing information and resources. The CBMP strives to significantly expand HIV/AIDS-related programming and public education activities across the Caribbean.

Russia – STOP SPID
This campaign is an unprecedented national media campaign to combat HIV/AIDS in Russia through PSAs, television and radio programming, print editorial content, and free print and online informational resources.

MTV International: Staying Alive
This campaign developed in association with Family Health International, includes special programming; public service messages; one of the most comprehensive sexual health websites for youth; grassroots events and advocacy opportunities.

India – Heroes Project
This campaign, developed in partnership with the Gates Foundation’s Avahan Initiative, uses media and societal leaders to address HIV/AIDS in India.

The Foundation partners with media organizations to develop multi-faceted public education campaigns on important health issues. A particular focus of our Entertainment Media Partnerships is reaching young people with information about HIV/AIDS and related sexual health issues.

Our partnerships combine targeted public service messages with longer-form special programming or editorial and other forms of outreach. We provide complementary resources through toll-free hotlines, websites, and text message services that reach millions of young people in the U.S. and abroad. The Foundation works collaboratively with its media partners providing both expert substantive guidance and participating in production and operations.

In the U.S., the Foundation is currently working on the Pause campaign with Fox Networks; the It's Your (Sex) Life campaign with MTV U.S.; Rap it Up with BET; and, Salud Es Vida: Entérate with Univision. Internationally, the Foundation is a long-standing partner with MTV International and the Staying Alive campaign. In Africa and the Caribbean, the Foundation is a founding partner of regional media campaigns fighting HIV/AIDS called the African Broadcast Media Partnership Against HIV/AIDS and the Caribbean Broadcast Media Partnership on HIV/AIDS respectively. In Russia, the Foundation is engaged in a national media campaign to combat HIV/AIDS called STOP SPID (AIDS). In India, the Foundation is partnering with the Gates Foundation’s Avahan Initiative on the Heroes Project.

Contact Information: For more information, please email us through our contact form.