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About Fruits & Veggies — More Matters™ Fruits & Veggies — More Matters™ is a dynamic health initiative that
consumers will see in stores, online, at home and on packaging. It
replaces the existing 5 A Day awareness program and will leverage the 5
A Day heritage and success to further inspire and support consumers to
eat more fruits and vegetables, showcasing the unrivaled combination of great taste,
nutrition, abundant variety, and various product forms (fresh, frozen,
canned, dried, and 100% juice). It also will build upon the body of
science that indicates that increased daily consumption of fruits and
vegetables may help prevent many chronic diseases.
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