About the National Fruit & Vegetable Program
The National Fruit & Vegetable Program is one of the largest public/private nutrition partnerships. The partnership was formed in 1991 between the National Cancer Institute and the Produce for Better Health Foundation and was known at that time as the 5 A Day for Better Health Program. In October 2005, the Centers for Disease Control and Prevention (CDC) became the federal lead agency for the National Fruit & Vegetable Program.
In March 2007 the 5 A Day program became the National Fruit & Vegetable Program and launched a new public health initiative, Fruits & Veggies — More Matters, in order to reflect the new dietary guidelines which recommend more than 5 servings of fruits and vegetables for some Americans. The National Program is a public/private partnership. It is
a confederation of government, not-for-profit groups and industry working collaboratively and synergistically to increase the consumption of fruits and vegetables for improved public health.
The National Fruit & Vegetable Program network also consists of Fruit & Vegetable Nutrition Coordinators in all 50 states, U.S. territories and armed forces. Nutrition Coordinators work closely with partnering organizations and are responsible for planning and conducting fruit and vegetable activities in their state.
The program's strength comes from the combined efforts and resources of all partners, but especially from the support and collaboration of the National Fruit & Vegetable Program Steering Committee. The Steering Committee is made up of leaders from some of the largest organizations
concerned with nutrition including the following:
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