Media Campaign
Bullet Marijuana Awareness Kit
Bullet Initiative Fact Sheet
Bullet A Guide for Parents (PDF)
Bullet Kids and Marijuana
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Youth Leaders and Adult Mentors
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Campaign Initiatives
Bullet The Parent Chronicles
Bullet Crucial Conversations
Bullet Marijuana
Bullet School's Out
Bullet Early Intervention
Bullet Hispanic Outreach
Bullet Steer Clear of Pot

Mobile Web Access
Mobile Web Access
Mobile Web Access
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Mobile Web Access
What's New
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Coming Soon: A New Look!

Soon ONDCP will unveil a redesigned Media Campaign Web site which will feature a new look, updated content, and easier access to ads. Check back soon to see the changes we're making!

Teen "Self Medication" for Depression Leads to More Serious Mental Illness, New Report Reveals
Millions of American teens report experiencing weeks of hopelessness and loss of interest in normal daily activities and many of these depressed teens are using marijuana and other drugs, making their situation worse, according to a new White House report released today. The report, from ONDCP, reveals that marijuana use can worsen depression and lead to more serious mental disorders, such as schizophrenia, anxiety, and even suicide.

New Community "Strategizer" on Prescription Drugs
This week, ONDCP extends its new effort to educate parents about the risks of teen prescription and over-the-counter drug abuse with national ads in newspapers and magazines across the country.

ONDCP Launches First Major Initiative to Combat Teen Prescription Drug Abuse
This national public awareness campaign will begin with advertising during this year’s Super Bowl, and is ONDCP’s first paid TV advertising targeting parents in nearly two years.

Campaign Links

The Anti-Drug
La Antidroga (Spanish)
DrugAnswer.Com (Asian and Pacific Islander)
Above the Influence

Campaign Publications
Pathways to Prevention: A Prevention Guide for Youth Leaders in Faith Communities (PDF)
Navigating the Teen Years: A Parent's Handbook for Raising Healthy Teens (PDF)

Campaign Overview
The National Youth Anti-Drug Media Campaign is a multi-dimensional effort to educate and empower youth to reject illicit drugs. The campaign uses a variety of media to reach parents and youth, including TV ads, educational materials, Web sites, and publications. The Campaign's messages reach Americans wherever they live, work, learn, and play.
Ad Gallery

Ad Gallery
TV Ads
Radio Ads
Print Ads
Banner Ads

January 24, 2008
ONDCP Launches First Major Initiative to Combat Teen Prescription Drug Abuse

September 24, 2007
New Hispanic Youth Drug Use Data Released; Hispanic 8th Graders Outpace Peers in Illicit Drug Use

September 13, 2007
Anti-Meth Campaign Launches in Washington State
September 6, 2007
Youth Drug Use at a Five Year Low, New Survey Shows

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Our Partners
Our Partners

We gratefully acknowledge the contribution of our partners in the ongoing success of the Media Campaign.

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Last Updated: May 9, 2008

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