Active in President Bush’s Presidential campaigns -- in the 2000 race -- Ambassador Tichenor served as Director of the Hispanic Campaign having served in a similar capacity in President Bush’s successful re-election campaign for Governor of Texas in 1998.

Prior to that he was President of W.W. Tichenor & Co., Inc., a San Antonio based private investment firm.  Before that Ambassador Tichenor began his career working in various positions in his family’s media company, Tichenor Media System, Inc.  The corporation was later to be known as Hispanic Broadcasting Corporation, the nation’s largest owner-operator of Spanish-language stations.  Hispanic Broadcasting merged in an all stock transaction with Univison Communications, the nations largest Spanish television company in late 2003.  This combined company owns the nation’s top Spanish television network, Spanish cable network, Spanish radio group, Spanish record company, and Spanish language Internet portal.

Ambassador Tichenor is a self described optimist who believes the highest calling in life is to serve others and has served on the boards, and in other capacities of various charitable, political, business and civic organizations.

A native Texan -- born in Harlingen in 1960 -- Ambassador Tichenor graduated from the University of Southern California with a Bachelor of Science degree in 1982.