Having a Successful Physical Activity Event
INTRODUCTION
During the past 20 years, the
combination of decreased
physical activity and unhealthful
eating has resulted in a doubling
of the percentage of overweight
children and adolescents. Recent
reports indicate that five of every
eight children aged 9 to 13 do
not participate in any organized
physical activity during their
non-school hours, and almost one
fourth do not engage in any
free-time physical activity.
The VERBâ„¢ campaign directly and
effectively reaches the national tween audience (9 to 13 year
olds) to create a demand for
physical activity, while campaign
partners provide the local
opportunities and local
motivations for tweens to be
active. This guide was created to
help make your youth-focused
physical activity efforts more
appealing to tweens. If your goal
is to encourage physical activity
among 9 to 13 year olds in a way
that has proven effective, you will
find this guide beneficial whether
or not you connect your efforts to
the VERB brand.
Page last reviewed: August 1, 2007
Page last modified: August 1, 2007
Content source: National Center for Chronic Disease Prevention
and Health Promotion, Division of Adolescent and School Health |