Learning Objectives

After completing this module, you will be able to

• Explain what formative research is and explain why it is important.
• List the steps in the formative research process.
• Describe how the four plan components are revisited and information gaps
  are determined (step 1).
• Demonstrate how to write research questions (step 2).
• Explain the process for choosing a data collection method (step 3).
• Discuss the development of instruments (step 4).
• Discuss options for recruiting participants (step 5).
• Explain the data collection process (step 6).
• Explain options for analyzing and reporting on formative research (step 7).