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SustainabilityAnother consideration when implementing a social marketing program is sustainability. There are two types of sustainability: sustainability of your program and sustainability of behavior. Sustainability of ProgramThis type of sustainability refers to how likely it is that your program (or at
least components of it) continues after you or your funding are no longer
available. Is there someone who will take over management of the program if you
get a different job? Is there money available to fund the program if your
current source of funding is no longer available? |
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Page 9 of 13 in Implementation |