Course Overview
Social Marketing Basics
Phase 1
Module 2
Module 3
Module 4
Module 5
Module 6

Summary

photo of a woman buying lettuce You should now be able to

Discuss the process for implementing an intervention.
Develop a program budget and timeline.
Discuss the importance of planning for sustainability.

Your goal should be to continually improve your program for the intended audience as well as to achieve the desired outcomes. This means that you will track how things are going and make adjustments as necessary. Feedback that you receive from the audience during implementation can be used as formative research for the next phase of your project. Continue to keep an audience focus and realistic expectations. Nothing will ever probably be perfect, but as long as you learn from and continually improve, you are completing the social marketing process!