Scenario 27
"We really had a breakthrough once we chose the behaviors that we're going to
focus on
- Monitor TV time.
- Limit TV time.
- Establish family rules for TV time.
Because they are all linked together, we felt comfortable having more than
one behavior as our goal. Also, determining what behaviors we'd like to change
helped us see that we want parents to change their behavior, but do it in a way
that influences the children. Based on the definitions of primary and secondary
audiences, it looks like children are still our primary target audience, but
parents will be strong influencers. And, the majority of our efforts will be
directed at parents.
After that decision was made, Bob and I met with a small group of coalition
members to review our decisions so far and to get their input in creating our
objectives. It was amazing. We divided into two groups and had each group write
SMART objectives for one of the behaviors on our list. Nobody had any problems
with our final behaviors and they seemed to enjoy the exercise on writing
objectives. They worked hard and encouraged us to continue.
Here are some of the objectives they came up with. I think a couple of them need
some changes. What do you think?"
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