Make Strategy Decisions
Develop Price Strategy
Your pricing strategy should address the costs or barriers to behavior
change. Commercial marketers are concerned with the monetary cost to obtain the
product. Social marketers usually have other costs to address. You
should have identified the relevant barriers or costs from your secondary data
and formative research. Now, think about how you can minimize the costs or
barriers to the desired behavior; or how you can increase the costs of competing
behaviors.
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