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Policy and Implementation Guide for Communications Product Development and Approval
Version: February 17, 2005 (revision history)
Communicating a message takes more than drafting a pamphlet or posting a Web page. The guidelines outlined here will help you plan and create effective hardcopy and Web communications products. The Headquarters Office of Public Affairs will update this guide as necessary.
Table of Contents
- Purpose of Product Review
- Preface
- Responsibilities
- Communications Planning
- Product Development and Approval
- Appendix 1: Products Subject to or Exempt From Development and Approval Process
- Appendix 2: Policy/specifications for Agency Seal and Logo
- Appendix 3: Writing Style Guide
- Appendix 4: Guidance for Web Products
- Appendix 5: Suggested Product Development and Review Resources
- Appendix 6: Other Guidance
- PROTRAC
Purpose of Product Review
All Agency communications products, from concept to publication, are subject to rigorous review to ensure the highest possible quality. This guide outlines EPA's policy and implementation for product development and approval. Product review will:
- Ensure that the Agency speaks with a single, coherent voice
- Save money and time by fostering collaboration between product originators and reviewers
- Target the right audiences
- Produce products that comply with EPA and federal policies
- Avoid superfluous, redundant or conflicting information
- Ensure quality editorial content and graphics features
- Convey information with maximum effect and timeliness