[Code of Federal Regulations]
[Title 16, Volume 1]
[Revised as of January 1, 2005]
From the U.S. Government Printing Office via GPO Access
[CITE: 16CFR18.7]

[Page 139-140]
 
                     TITLE 16--COMMERCIAL PRACTICES
 
                   CHAPTER I--FEDERAL TRADE COMMISSION
 
PART 18_GUIDES FOR THE NURSERY INDUSTRY--Table of Contents
 
Sec. 18.7  Misrepresentation as to character of business.

    (a) In the sale, offering for sale, or distribution of industry 
products, it is an unfair or deceptive act or practice for any industry 
member to represent itself directly or by implication to be a grower or 
propagator of such products, or any portion thereof, or to have any 
other experience or qualification either relating to the growing or 
propagation of such products or enabling the industry member to be of 
assistance to purchasers or prospective purchasers in the selection by 
them of the kinds or types of products, or the placement thereof, when 
such is not the fact, or in any other manner to misrepresent directly or 
by implication the character, nature, or extent of the industry member's 
business.

    Note: Among practices subject to the inhibitions of this section is 
a representation by an industry member to the effect that he is a 
landscape architect when his training, experience, and knowledge do not 
qualify him for such representation.

    (b) It is also an unfair or deceptive act or practice for an 
industry member to use the word ``guild,'' ``club,'' ``association,'' 
``council,'' ``society,'' ``foundation,'' or any other word of similar 
import or meaning, as part of a trade name, or otherwise, in such a 
manner or under such circumstances as to indicate or imply that its 
business is other than a commercial enterprise operated for profit, 
unless such be true in fact,

[[Page 140]]

or so as to deceive purchasers or prospective purchasers in any other 
material respect. [Guide 7]

[59 FR 64549, Dec. 14, 1994]