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Sales Tool Kit

Picture of the Sales Tool Kit CoverThe Sales Tool Kit for Retailers and Distributors is a complete suite of resources to help market and sell WaterSense labeled products. The tool kit includes resources such as:

  • Eye-catching displays, point-of-purchase materials, and give-away ideas to help sell WaterSense labeled merchandise.
  • Selling tools to share with your staff, including apron cards, a PowerPoint presentation, buttons, and brochures for the sales floor.
  • Templates for a press release, Web page, and direct mail postcards.
  • Fact sheets on different aspects of the program.

The thumbnails below highlight some of the resources available in the tool kit. Remember—you must be a WaterSense retail or distributor partner to have access to this kit, so join today!

Thumbnail of Before You Start
  • Before You Start provides an overview of the resources in the tool kit and what to expect in each section.
Thumbnail of Sample Press Release
  • The Sample Press Release makes it easy to spread the word about the WaterSense labeled products in your store.
Thumbnail of Break Room Poster
  • Use this Break Room Poster to engage your sales staff.
Thumbnail of Sales Staff Buttons
  • Your employees can wear these Sales Staff Buttons to spark customer interest in WaterSense labeled products.
Thumbnail of Direct Mail Postcards
  • Attract water-conscious consumers into your store with these Direct Mail Postcards.
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Product & Program Specifications
Certification Programs for Irrigation Professionals
High-Efficiency Faucets
High-Efficiency Flushing Urinals
High-Efficiency Toilets
New Homes
Weather- or Sensor-Based Irrigation Control Technologies
WaterSense Product Certification
Specification Development Process
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