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Consumer Research & Focus Group Testing
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This page indexes research reports related to FSIS' food safety education programs and includes a list of
outside resources for more research findings related to consumer behavior.
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At-Risk Consumers
Be Food Safe Mass Media Campaign
Food Thermometer
Use
- A Report of the "Is It
Done Yet?" Social Marketing Campaign To Promote the Use of Food Thermometers (Dec 1, 2005; PDF Only, 1.5MB)
- Food Thermometer Use Among Boomburb Family Observational Research Participants (Feb 1, 2005; PDF Only)
- Focus
Groups to Test Materials for the "Is it DONE yet?" Campaign
(Dec 31, 2004; PDF Only, 1MB) | Appendices
(PDF Only, 2.5 MB)
- Evaluation
of Slogans and Concepts for USDA's Food Thermometer Education
Campaign (Feb 24, 2004; PDF Only, 4MB)
- Communications
Guide for Boomburbs Families (Oct 2003; PDF Only)
- Food
Thermometer Education Campaign - "Boomburbs" Communications Concept
Testing (Mar 2003; PDF Only)
- Thermometer
Usage Messages and Delivery Mechanisms for Parents of Young Children
and Appendices
(Mar 1, 2002; PDF Only)
- Final
Research Report: A Project to Apply Theories of Social Marketing
To the Challenge of Food Thermometer Education In the United States
(Dec 21, 2001)
- Thermometer
Slogan Focus Group Study (Aug 31, 1999; PDF Only)
- Food
Thermometer Campaign Consumer Focus Groups: Summary Report
(Jul-Aug 1999; PDF Only)
Individual reports:
- Focus
Groups on Barriers that Limit Consumers' Use of Thermometers when
Cooking Meat and Poultry Products, Phase One (Jan 1998; PDF
Only)
Pathogen Reduction/HACCP Final Rule: Changes in Consumer Behavior
Premature Browning of Hamburger
USDA Food Safety Mobile
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Other Resources
USDA Resources
Intergovernmental Resources and Other Partners
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Last Modified:
October 25, 2006 |
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