| Marketing Techniques for the 21st Century |
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| Overview: |
| Marketing has taken many interesting turns in the last 15 years. Businesses now use the most sophisticated Web-based e-Commerce methods electronic capability allows. As a counterpoint, "buzz" selling (old-fashioned word-of-mouth selling) has also reemerged as a favored tactic. The hard core employ guerilla marketing techniques, and just about everyone uses some type of personalizationstrategy. Marketing today offers many options, but what really works for your situation? What resources and skills do you need to market your program? Whether you are after the basics or want to update your inventory of marketing techniques, this class gives you an opportunity to mix and match several techniques into a single, integrated marketing plan. |
| Additional Information: |
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