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Cancer Clinical Trials: A Resource Guide for Outreach, Education, and Advocacy



Introduction






Strategies for Outreach and Education






Ways to Educate Yourself






Ways to Educate Others, One-on-One






Ways to Conduct Community Outreach and Education






Ways to Work with the Media






Ways to Work with Hospitals, etc.






Appendix



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Ways to Educate Others, One-on-One

Get Started--Circle of Connections with Individuals
Talk to Others--Tips
Help Others Understand How to Evaluate Research in the News

What You Can Do

  • Find opportunities to talk to others-neighbors, friends, and coworkers-about clinical trials, common myths surrounding clinical trials, and where to find more information on clinical trials

  • Help others understand how to evaluate research in the news

Why?

  • To address the many misconceptions that exist about clinical trial treatment options

  • To provide clinical trial information to individuals making treatment or prevention decisions

Introduction

As someone who knows a lot about clinical trials, you will often be given the opportunity to talk to individuals about their cancer, cancer of a loved one, or being at high risk for cancer. One of the best ways to educate other people is to talk informally about what you are learning about clinical trials.

As you seek opportunities to speak to others, keep in mind that it's important to be able to answer common questions about clinical trials. But it's also important to admit when you don't know the answers, and to seek other resources for information.

This section will guide you through some ideas to talk to others

For more information on strategies for clinical trial education, and working with ethnically diverse populations.

Education and Outreach in Action

A high school teacher who is a cancer survivor is finding ways to spread the word about clinical trials.

Because she is active in her church, she finds herself talking to many people whose lives have been touched by cancer. She says, "People call me the cancer lady, but I don't care." She is often asked to talk to fellow church members about her experience with cancer and her treatment on a clinical trial.

She says, "I used to think that clinical trials treated people like guinea pigs-a lot of folks do. I think people need to know the facts about clinical trials. No one likes to hear their own name associated with the word 'cancer.' But, how many times does someone hear about a co-worker, a friend, or a neighbor who was just diagnosed with cancer? That's how I approach other people. I tell them that it's important that cancer patients talk to their doctor about all their options. That's the best help that I can provide someone."

Get Started-Circle of Connections with Individuals

Finding Opportunities to Talk to Others

You may be active within one specific organization or have connections with many different community groups. As you think about the importance of clinical trials, think about where and how you can become a clinical trial resource to people you know. How can you help other people learn about clinical trials?

In the circles below, write down the names of at least four people with whom you feel you can discuss clinical trials. Think about these people as you work through this section.

Talk to Others-Tips

One way to provide support to others is to help those diagnosed with cancer, and those at high risk for developing cancer, to learn more about the option of participating in a clinical trial. Equally important is explaining clinical trials to those who are not facing a cancer diagnosis, but who are interested in why they are important.

Here are some tips to get you started on this conversation; keep in mind that conversations need only be a few minutes long:

  1. Express empathy for the person's situation.

  2. Use active listening skills.

  3. Ask whether the person would like to hear some information about cancer clinical trials.

  4. In your own words, talk about why clinical trials are important.

If relevant:

  1. Discuss clinical trials as an option for treatment and prevention. Remember that clinical trials are not the right option for everyone.

  2. Review some of the benefits and risks to participating in clinical trials.

  3. Respond to common myths associated with clinical trials.

  4. Explain some key ways that participants' safety is protected in clinical trials.

  5. Explain some of the barriers associated with clinical trials for patients.

  6. Know how to answer common questions about clinical trials. But, admit when you don't know the answers. Have resources available (such as those in this series) and the Cancer Information Service's 1-800-4-CANCER.

  7. Be aware of cultural sensitivities around clinical trial issues. (See General Strategies for Educating Diverse Populations.)

  8. Understand the local clinical trial resources in your community.

Help Others Understand How to Evaluate Research in the News

People often hear about the results of clinical trials from overly positive or overly negative media reports. These reports often influence the way they think about clinical trials and can help to reinforce common myths. When you find yourself talking to others about clinical trials, it will be important for you to respond to these reports in a thoughtful way. Here are some questions to consider as you help others evaluate these types of media reports.

Some of these questions will not be answered by a short article in a newspaper. You may need to locate the original research article by using PubMed or another medical library database.

  1. Who wrote this article?

    Any good news article should list the author, his or her institution, and if the author is not a reporter, his or her background. Reporters are trained to be objective, but they often report on what seems newsworthy and may miss key facts. Some institutions may not list the author of an article, in which case the institution itself should be considered the author. Newspapers often use "wire reports," such as the Associated Press (AP), and often include materials excerpted directly from press releases.

  2. What is the basis of the information in the article?

    In addition to identifying who wrote the article you are reading, the evidence that material is based on should be provided. Medical facts and figures should have references (such as an article in a medical journal or the consensus of a meeting of experts reviewing research evidence); anecdotal evidence, opinions, or advice should be clearly set apart from information that is "evidence-based" (that is, based on research results).

  3. Does the article say if the study involved people, animals, or cells in the laboratory?

    In early cancer research or preclinical testing, scientists test promising new cancer treatments in the laboratory and in animal models. This is done to find out if the treatment has an anticancer effect and if it is safely tolerated in animals. Only if a new drug proves promising in the lab, does it move to testing in humans. Clearly, preclincial research only suggests future direction, and cannot be applied directly to all people with a particular type of cancer.

  4. Does the article include information on the phases of the study and number of participants?

    Clinical research is generally conducted in three different types of studies called phase 1, 2, and 3 studies, reflecting the order in which they take place. Each phase of a study has a different goal and, although they are often conducted separately they can be conducted as part of the same study.

    News articles may not mention the study phase. However, if an article refers to an "early" study, it generally refers to a phase 1 or 2 study. If an article discusses different groups of patients getting different types of treatment or different doses of a drug, or mentions that a study was "randomized," it usually means the study was a phase 3 study. Occasionally, phase 2 studies may be randomized.

  5. If the study includes a new agent or device, has it been approved by FDA?

    The Food and Drug Administration (FDA), an agency of the U.S. Department of Health and Human Services, must review all test results for new agents to ensure that products are safe and effective for specific uses.

    FDA applies two key questions to each application for drug approval:

    • Do the results of well-controlled studies provide substantial evidence of effectiveness?

    • Do the results show the product is safe under the conditions of use in the proposed labeling? (In this context, "safe" means that potential benefits have been determined to outweigh any risks.)

    Only when FDA makes the approval does it allow the drug to be "labeled" for a specific use. This label includes information on what kinds of people should be given the drug, the dosage of the drug, and information on safety and adverse effects. It is only at this time that the new drug can be given to people outside of a clinical trial.

  6. What were the characteristics of the people who participated in the study?

    Sometimes, studies are done only in specific groups of people-for example, people in a particular age group, or those whose cancer is at a particular stage. This may mean that the study results may not apply to those who are not members of these specific groups.

  7. Does the article discuss the benefits and risks for those participating in the study in a balanced way?

    Just as there are potential side effects to all medications, there are benefits and risks to all clinical trials. The article should fully describe the known benefits and risks, as well as note that there may be side effects or risks that are unknown. If the article appears to be one-sided or overtly positive, you may be justified in having some skepticism about the author's motives.

  8. Who funded the study?

    Studies can be funded from many sources. The most common sources in the United States are the Federal Government, universities, private foundations, or industry (such as pharmaceutical companies or companies making a device that is being tested). If a researcher has received funding from a source, such as the Federal Government, that uses a peer review process for evaluating and awarding research funds, the research findings will be more credible and less subject to bias than if the sponsor has a vested interest in the results.

  9. Who conducted the study?

    It is important that research studies have scientific review and ongoing oversight. Studies that have been through this level of scrutiny are more likely to produce high quality results than those that have not been reviewed.

  10. Were the study results "peer reviewed" or just announced at a meeting or through a press release?

    If the news article was based on a published article in a peer-reviewed journal, it means that other experts have examined and critiqued the researchers' methods and findings.

To help you plan to educate others, see the Plan for Action.

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