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Materials on Effects of Drinking to
Be Distributed at Senior "Beach Week"
When: June 1 - 21, 2003
Where: Ocean City, MD
Institute: National Institute on Alcohol Abuse and
Alcoholism (NIAAA)
NIAAA will assist the "Play it Safe" Committee
of Ocean City, MD in developing alcohol information materials
to be distributed in conjunction with their annual high
school senior "beach week" activities. NIAAA will
provide research-based messages on the adolescent brain
and the effect of drinking on bodily systems, while providing
other types of technical assistance as needed. The "Play
it Safe" Committee will assist NIAAA in getting feedback
from the participants regarding these messages.
The Ocean City "Play It Safe" Committee hosts
alcohol-free events in a variety of locations during the
first three weeks of June. The committee also develops,
prints, and distributes nearly 65,000 Play It Safe booklets
to high schools across Maryland, Pennsylvania, Virginia
and Delaware just before graduation. These booklets contain
coupons and a calendar listing of all the free events, as
well as information about potential health hazards, local
laws and ordinances, and where to seek help if needed.
The goal of "Play It Safe" is to encourage high
school graduates to make informed, healthy choices while
having responsible fun without the use of alcohol and other
drugs. This project is a well coordinated effort of the
Ocean City Drug and Alcohol Abuse Prevention Committee,
the Worcester County Health Department and the Town of Ocean
City. It is a community-wide project that involves a partnership
of health, education, law enforcement, business, service
organizations and volunteers. The project also receives
assistance through a core grant from the Governor's Office
of Crime Control and Prevention and donations from many
local businesses and citizens.
Next steps:
This publication is available online at www.niaaa.nih.gov/publications/alalerts.htm.
For more information visit www.collegedrinkingprevention.gov
or call NIAAA at (301) 443-3860.
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