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Storytelling Strategies for Organizations (New)

This course is offered during the following Terms:
Spring   

View the Term course schedule for a complete listing.

Overview:
Once considered an odd idea, organizational storytelling has become widely recognized as a powerful, results-driven tool for success. Discover how narrative forges connections, strengthens relationships, informs strategy, enhances persuasive communication - and ultimately supports improving organizational performance. Managers, consultants, executives and communicators of all types will benefit from learning how to align narrative with personal/organizational mission, track the history of organizational storytelling, identify and use the seven elements of narrative form, and explore strategies for crafting clear content.
Additional Information:

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Course Details
CODE:  MGMT4500E
TYPE:  Classroom-
Evening/Weekend
LENGTH:  10 Week(s)
CREDITS:  2
 
D.C. AREA ONLY
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