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Centers for Disease Control and Prevention
National Center for Chronic Disease Prevention and Health Promotion
Office on Smoking and Health
Tel: 1-800-CDC-INFO
(1-800-232-4636)
TTY: 1-888-232-6348
E-mail: tobaccoinfo@cdc.gov
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Case Studies
Strategic Planning Process to Address Tobacco-Related Disparities in Arkansas
Timeline
Planning
-
January:
Attend CDC
training,
hold staff
planning
committee
meeting,
recruit
workgroup
members, and
send out
workgroup
invitations.
-
February: Hire contract facilitator and designated
state Department of Health staff to support workgroup process. Review data and
hold workgroup planning meeting.
-
March: Hold first workgroup meeting; discuss
workgroup membership and seek suggestions for wider representation; review
available data sources including Behavioral Risk Factor Surveillance System
(BRFSS), Arkansas Youth Tobacco Survey (AYTS), and Pregnancy Risk Assessment
Monitoring Survey (PRAMS) and their data available for specific populations.
Review African American population assessment and data. Review data relevant to
gender. Hold workgroup debriefing and planning meeting.
-
April: Hold second workgroup meeting; provide an
intensive review of general tobacco data for Arkansas, tobacco use and mortality
data, and youth tobacco usage and their data available for specific populations.
Hire evaluator. Hold workgroup debriefing and planning meeting.
-
May: Hold third workgroup meeting, discuss
differences between diversity and disparity, present Environmental Tobacco Smoke
(ETS) data, and results of the Arkansas Youth Tobacco Survey. Members requested
additional data from staff to be presented at next meeting. Distribute homework
assignments to fill community profiles and tobacco checklists including
demographic information. Hold workgroup debriefing and planning meeting. Attend
CDC training. Hold fourth workgroup meeting and discuss populations not
represented. Present American Indian community profile and population
assessment. Present Hispanic population demographic and cultural profile and
population assessment. Hold workgroup debriefing and planning meeting.
-
June: Hold fifth Workgroup meeting. Present youth
profile and population assessment. Present secondhand smoke information. Present
an overview of tobacco use among the state's disabled populations. Conduct the
Selecting Priority Population exercise. Continue to request assistance in
completing the community and population assessments. Hold workgroup debriefing
and planning meeting.
-
July: Hold sixth workgroup meeting. Review ways
that the Department of Health has tried to reach communities and populations
disparately affected by tobacco. Do SWOT (strengths, weaknesses, opportunities
and threats) analysis of workgroups. Come to consensus on five key areas for
strategic plan. Hold workgroup debriefing and planning meeting.
-
August: Attend the Arkansas Minority Health
Summit. Meeting with Dr. Robert G. Robinson, CDC, to solicit ideas on community
infrastructure development. Attend CDC training.
-
September: Hold seventh workgroup meeting, list
twenty-three critical issues, and select five goals for the strategic plan. Hold
workgroup debriefing and planning meeting.
-
October: Staff develops two sample strategic plans
for workgroup review. Hold eighth workgroup meeting. Review and compare the two
strategic plans. Adopt the formal strategic plan with goals being represented by
actions. Settle on seven goal areas. Incorporate a vision, mission and values
statement into the strategic plan. Discuss building partnerships to help
implement the strategic plan. Hold workgroup debriefing and planning meeting.
-
November: Revise the Strategic Plan to create a
final version for state adoption.
-
December: Hold ninth workgroup meeting. Adopt the
final strategic plan. Discuss the marketing plan and identify the primary
audiences for the strategic plan. Workgroup agrees to continue meeting as a
committee for one year to help monitor, oversee and provide feedback on
strategic plan marketing and implementation. Secure adoption of strategic plan
by Department of Health.
Implementation
The
strategic
planning
process took
one year
from the
first
meeting of a
planning
committee to
the last
meeting of
the
workgroup at
which the
final
version of
the
Strategic
Plan was
adopted.
During that
time nine
workgroup
members were
actively
involved in
the process
and were
supported by
two staff
members, a
facilitator,
an
evaluator,
three guest
speakers,
five
presenters
and five
contributors.
Note to
Reader: Our
staff is
committed to
all of the
National
Tobacco
Control
Program goal
areas.
However, the
simultaneous
start up of
both TPEP
along with
the CDC's
Disparities
Pilot
Project has
influenced
our tobacco
prevention
initiatives
so that we
always
consider the
critical
issue of
disparity
among
populations
as a
baseline
focal point
within the
other goal
areas.
Evaluation
-
The
evaluation
coincided
exactly with
the
strategic
planning
process of
one year.
The
evaluation
commenced
with
selecting an
independent
evaluator in
March.
-
March: Held planning committee meeting. Developed
evaluation plan. Developed evaluation tools.
-
April: Attended workgroup meeting. Administered
workgroup meeting evaluation tools and attended project team debriefing meeting.
Evaluation tool results were shared.
-
May: Attended CDC training: Attended two workgroup
meetings. Administered workgroup meeting evaluation tools. Attended two project
team debriefing meetings. Shared evaluation tool results.
-
June: Attended workgroup meeting. Administered
workgroup meeting evaluation tool. Attended project team debriefing meeting and
shared evaluation tool results.
-
July: Attended workgroup meeting. Administered
workgroup meeting evaluation tool. Attended project team debriefing meeting and
shared evaluation tool results.
-
August: Attended Arkansas Minority Health Summit
on Tobacco. Attended meeting with Dr. Robert G. Robinson, CDC. Meet with Dr.
Robinson for a debriefing and planning meeting.
-
September: Attended workgroup meeting.
Administered workgroup meeting evaluation tool. Attended project team debriefing
meeting and shared evaluation tool results.
-
October: Attended workgroup meeting. Administered
workgroup meeting evaluation tool. Attended project team debriefing meeting and
shared evaluation tool results.
-
November: Compiled evaluation results. Wrote case
study for final evaluation report incorporating results of evaluation tools.
-
December: Attended workgroup meeting. Submitted
case study for workgroup approval and revision.
Page last modified 07/25/2007